VP of Marketing

Ignite Reading

2d•$240,000 - $240,000•Remote

About The Position

Ignite Reading is a mission-driven public benefit corporation dedicated to solving America's literacy crisis by providing one-to-one virtual tutoring. Their program uses Science of Reading-based instruction to help students, particularly those struggling with reading at grade level, develop foundational skills. The organization emphasizes a diverse team and seeks candidates with lived experience in social justice, diversity, equity, and inclusion. This role is crucial for ensuring that every district decision-maker in America is aware of Ignite Reading's effective model and its positive outcomes.

Requirements

15+ years of progressive marketing experience, with at least 5 years in a senior or director-level marketing leadership role (setting vision and direction for the function and managing a team)
Proven expertise in B2B demand generation, including multi-channel campaign execution, lead nurturing, and pipeline contribution measurement
Deep, hands-on HubSpot experience, including marketing automation, CRM integration, lead scoring, and reporting is required
Demonstrated experience marketing to institutional or government buyers with long sales cycles and multi-stakeholder buying processes; experience with K–12 school districts
Proven ability to develop and execute a comprehensive strategic marketing plan tied to measurable business outcomes
Strong experience directing creative work (both copy and design) across brand campaigns, digital assets, and collateral
Exceptional written and verbal communication skills, with an ability to distill complex topics into compelling narratives
Experience managing both in-house teams and external agencies or contractors
Data-driven mindset with the ability to set goals, interpret marketing analytics, and translate insights into action
Candidates who have lived experience related to social justice, diversity, equity, and inclusion.

Nice To Haves

Experience in the K–12 education sector or EdTech, with a working knowledge of how school districts evaluate and adopt new programs
Familiarity with early literacy, reading instruction, or evidence-based education models
Experience with account-based marketing (ABM) strategies targeting named district accounts
Background in mission-driven, nonprofit, or social impact organizations
Results-oriented with a strong focus on achieving revenue, conversion, sales, and other marketing goals
An exceptional writer with a discerning sense for compelling storytelling and developing content programs to deliver valuable content to customers

Responsibilities

Own Ignite Reading's comprehensive annual marketing plan and budget, setting clear goals, KPIs, and resource allocations aligned to district adoption and renewal targets.
Serve as a member of the Senior Leadership Team, contributing to organizational strategy and representing the marketing function at the executive level, ensuring marketing efforts are grounded in data and aligned with organizational capacity.
Partner closely with the VP of Partnerships to align demand generation activities and events with sales pipeline goals.
Build, manage, and mentor a high-performing internal team while overseeing external contractor relationships to ensure that marketing is reaching the right audience with the right message at the right time.
Own and optimize the full demand generation funnel, from top-of-funnel awareness activity (including SEO/SEM/GEO/AEO, advertising) to generate new prospects through marketing qualified lead (MQL) handoff to the sales team.
Design and execute multi-channel campaigns targeting Ignite Reading’s ICP of district-level decision-makers (including assistant superintendents, Directors of Curriculum, Chief Academic Officers, and other K-12 leaders with messaging that reflects a deep understanding of the K–12 procurement cycle and buying dynamics.
Oversee the marketing instance and use of HubSpot, ensuring it is leveraged properly to build and manage marketing automation workflows, lead scoring, segmentation, nurture campaigns, and attribution reporting, including with accurate dashboards aligned to marketing goals and KPIs.
Analyze funnel performance and campaign ROI; use insights to continuously optimize spend and improve conversion at each stage, and ensure the team is focused on what drives the greatest results.
Drive both new district adoption and renewal/expansion within existing district partnerships through targeted lifecycle marketing programs.
Own and steward the Ignite Reading brand, ensuring a cohesive narrative that powerfully communicates our model and its impact on improving reading outcomes for all students in the lower elementary grades.
Partner with the Director of Content to develop and refine core messaging frameworks, value propositions, and storytelling, including SEO-driven content, thought leadership, and nurture campaigns that resonate with district administrators, education leaders, and key stakeholders.
Direct the creation of high-quality content across all formats, including written, visual / graphic design, and video, ensuring alignment with brand standards, brand vision, and strategic goals.
Oversee PR agency relationships to build Ignite Reading's media presence, thought leadership, and reputation in the K–12 education sector.
Ensure consistent brand application across all channels: website, social media, email, events, sales collateral, and earned media by directing graphic design and external contractors for digital, web, and videography assets.
Champion the use of impact data, case studies, and district success stories to build credibility and social proof with prospective partners.
Oversee the Events Manager in planning and executing a strategic conference and event presence that maximizes brand visibility and lead generation among K–12 decision-makers.
Partner with the CEO and co-founder to build and sustain a thought leadership platform, including content strategy, media presence, and speaking opportunities that elevates their individual profiles while reinforcing and advancing the company's brand positioning.
Collaborate with the policy team to develop communications strategies that amplify advocacy efforts, engage key stakeholders, and build public understanding around the company's policy priorities and positions.
Ensure that internal communications are aligned with the brand narrative so every Ignite Reading staff member is a compelling, cohesive ambassador for our mission.