VP of Applications Marketing

Sinch • United States,

18h • $220,000 - $275,000 • Remote

About The Position

Sinch is seeking a Vice President of Applications Marketing to lead marketing efforts for Mailjet and Sinch Engage, two growing SaaS application businesses. This new role involves building the marketing model across a portfolio of businesses, understanding their unique customer bases, growth motions, and market positions. The objective is to identify synergies for shared playbooks, operating rhythms, and cross-sell opportunities to compound growth across the portfolio. The VP will own the marketing strategy across the entire customer lifecycle, from acquisition to advocacy, and is expected to set the plan, engage closely with the work, and drive the team forward. This includes diagnosing growth bottlenecks, prioritizing key initiatives, and making progress visible.

Requirements

• 10+ years of progressive marketing experience in SaaS, technology, or digital-first businesses, including at least 5 years in senior marketing leadership roles.
• Experience leading and developing marketing teams, with direct accountability for growth, pipeline, revenue, or another commercial performance target.
• Proven success scaling product-led growth and self-serve acquisition, activation, conversion, and monetization.
• Experience operating across both self-serve and sales-assisted motions.
• Strong command of SaaS growth metrics, including acquisition, activation, conversion, retention, expansion, CAC, LTV, pipeline, and revenue growth.
• Hands-on experience with lifecycle marketing, digital acquisition, conversion optimization, experimentation, and funnel performance.
• Experience partnering with Product and Engineering on onboarding, adoption, packaging, in-product growth, and customer experience improvements.
• Strong positioning and messaging skills across multiple audiences, ideally including both technical and business users.
• Experience operating across distributed product, sales, and marketing teams in multiple time zones.
• Demonstrable experience using AI to improve how marketing teams plan, produce, test, analyze, or scale their work.
• Excellent communication skills across executive, regional, product, sales, and marketing stakeholders.

Nice To Haves

• Experience marketing email, messaging, communications, marketing automation, or customer engagement products.
• Experience in a multi-product, multi-brand, or global organization.
• Experience with developer, marketer, SMB, mid-market, and enterprise audiences.
• Familiarity with ABM, enterprise demand generation, and regional field marketing partnership models.
• Experience with pricing, packaging, plan migration, cross-sell, or monetization programs.
• Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent experience is a plus.

Responsibilities

• Own marketing strategy across Mailjet and Sinch Engage, with accountability for growth across all GTM motions including self-serve, sales-assisted or sales-led, as well as via our ecosystem partners & integrations.
• Build clear growth plans that connect positioning, demand generation, lifecycle, product adoption, customer expansion, and revenue impact.
• Partner with Product, Engineering, Sales, Customer Success, regional marketing, Analytics, and Marketing Operations to turn growth priorities into executable plans.
• Identify and scale reusable playbooks across lifecycle marketing, performance marketing, website infrastructure, launch motions, customer expansion, and cross-sell.
• Strengthen positioning and messaging for multiple audiences, including marketers, business users, developers, SMBs, and enterprise buyers.
• Partner with Product and Engineering to improve onboarding, activation, in-product engagement, upgrade journeys, feature adoption, packaging, and monetization.
• Support regional marketing and sales teams with the programs, assets, and strategic guidance needed to create pipeline and accelerate opportunity creation.
• Lead and develop the marketing leads and contributors supporting the application businesses, raising the bar for strategy, execution, commercial discipline, and AI-enabled ways of working.

Benefits

• Comprehensive market competitive medical, dental, and vision plans.
• Variety of supplemental plans to meet individual needs.
• Access to telehealth for all participants.
• Free virtual counseling resources through our global Employee Assistance Program.
• Roth and Pre-tax 401(k) options with an employer match.
• Generous paid time off program.
• Paid parental leave and family planning support.
• Flexible remote work offerings.
• Paid time off to support a volunteer program of choice.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive