VP of Marketing

ASSA ABLOY • Winston-Salem, NC

110d

About The Position

Amarr, part of ASSA ABLOY, is seeking a strategic, hands-on Vice President of Marketing to lead organizational growth, elevate the brand, and drive measurable revenue impact. Reporting directly to the President, this executive will shape and execute a modern, data-driven marketing strategy to grow the pipeline, strengthen customer engagement, and position the company as a category leader. The role combines strategic planning and execution with developing high-performing teams.

The VP of Marketing will lead go-to-market strategy, demand generation, customer lifecycle marketing, brand and product marketing, sales enablement, digital presence, market visibility, and Voice of Customer programs. The position also includes developing and mentoring a multidisciplinary team, managing the marketing budget, optimizing investments, and modernizing the marketing technology stack with automation and AI capabilities. Moderate travel, including internationally, is required.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 10–15+ years of progressive marketing experience, including 5+ years in senior leadership.
• Proven success driving demand generation, revenue growth, and enterprise sales support.
• Strong expertise with CRM and marketing automation platforms, such as Salesforce, HubSpot, Marketo, 6sense, and Google Analytics.
• Data-driven mindset with strong analytical and decision-making skills.
• Demonstrated ability to lead cross-functional initiatives and build high-performing teams.
• Experience with customer lifecycle marketing, loyalty programs, and customer-centric strategy.
• Ability to travel moderately, including internationally.

Responsibilities

• Develop and execute a comprehensive go-to-market strategy to accelerate revenue and market share.
• Build a predictable, scalable demand-generation engine for complex B2B sales cycles.
• Lead customer lifecycle marketing, including segmentation, journey mapping, and retention strategies.
• Use customer insights to improve engagement and loyalty.
• Oversee multichannel demand generation and Account-Based Marketing strategies.
• Own marketing-sourced and marketing-influenced pipeline performance across the full funnel.
• Partner with Revenue Operations to optimize conversion, attribution, and funnel performance.
• Define and evolve brand positioning, messaging, and value proposition.
• Lead product marketing for launches, innovation, and adoption.
• Drive upsell and cross-sell strategies through product alignment.
• Provide sales enablement tools, including thought leadership, ROI models, and case studies.
• Strengthen Marketing and Sales alignment on lead quality, targeting, and follow-up.
• Oversee digital strategy, including website performance, SEO, PPC, and emerging AI channels.
• Lead events, trade shows, webinars, and industry engagement to expand brand reach.
• Own Voice of Customer programs, including NPS, surveys, and advisory councils.
• Translate customer insights into improvements in product, service, and customer experience delivery.
• Develop and mentor a multidisciplinary marketing team.
• Manage the marketing budget and optimize investments across media, tools, and talent.
• Modernize the marketing technology stack using automation and AI capabilities.
• Travel moderately, including internationally.

Benefits

• Medical, dental, and vision benefits.
• Paid time off.
• Paid holidays from day one.
• Tuition reimbursement.
• 401(k) plan with an automatic 3% company contribution, regardless of the employee’s contribution.
• Bonus program for every employee.
• Competitive wages and generous benefits.
• Opportunities for career growth, rapid advancement, and relocation.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive