VP of Marketing

ASSA ABLOY • Winston-Salem, NC

2d

About The Position

Amarr, a part of ASSA ABLOY – the global leader in opening solutions, is seeking a dynamic and strategic Vice President of Marketing to lead our organization’s growth, elevate our brand, and drive measurable revenue impact. Reporting directly to the President, this executive leader will shape and execute a modern, data-driven marketing strategy that fuels pipeline growth, strengthens customer engagement, and positions the company as a leader in its category. This is a high-impact “player-coach” role—perfect for a hands-on marketing leader who thrives in both strategic planning and execution, while developing high-performing teams.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 10–15+ years of progressive marketing experience, including 5+ years in senior leadership
• Proven success driving demand generation, revenue growth, and enterprise sales support
• Strong expertise with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo, 6sense, Google Analytics)
• Data-driven mindset with strong analytical and decision-making skills
• Demonstrated ability to lead cross-functional initiatives and build high-performing teams
• Experience with customer lifecycle marketing, loyalty programs, and customer-centric strategy

Nice To Haves

• The ability to moderately travel, including internationally

Responsibilities

• Develop and execute a comprehensive go-to-market (GTM) strategy to accelerate revenue and market share
• Build a predictable, scalable demand generation engine supporting complex B2B sales cycles
• Lead customer lifecycle marketing, including segmentation, journey mapping, and retention strategies
• Translate customer insights into actionable strategies that improve engagement and loyalty
• Oversee multi-channel demand generation and Account-Based Marketing (ABM) strategies
• Own marketing-sourced and influenced pipeline performance across the full funnel
• Partner with Revenue Operations to optimize conversion, attribution, and funnel performance
• Define and evolve brand positioning, messaging, and value proposition
• Lead product marketing to support new launches, innovation, and adoption
• Drive upsell and cross-sell strategies through strong product alignment
• Deliver impactful sales enablement tools including thought leadership, ROI models, and case studies
• Strengthen alignment between Marketing and Sales on lead quality, targeting, and follow-up
• Oversee digital strategy including website performance, SEO, PPC, and emerging AI channels
• Lead events, trade shows, webinars, and industry engagement to expand brand reach
• Own Voice of Customer programs (NPS, surveys, advisory councils)
• Turn insights into improvements in product, service, and experience delivery
• Develop and mentor a multidisciplinary marketing team
• Manage budget and optimize investments across media, tools, and talent
• Modernize the marketing tech stack, leveraging automation and AI capabilities

Benefits

• Medical/Dental/Vision
• Paid Time Off
• Paid Holidays from day one
• tuition reimbursement
• 401k plan (with an automatic 3% company contribution, regardless of your contribution)
• bonus program for every employee

What This Job Offers

• Job Type: Full-time
• Career Level: Executive