VP of Marketing

XRHealth•Needham, MA

71d•Hybrid

About The Position

XRHealth is seeking a visionary, hands-on VP of Marketing to lead marketing strategy and execution as the company scales its therapeutic XR platform across clinical, payer, and consumer channels. The role combines strategic leadership with direct execution across product marketing, demand generation, and brand storytelling. The VP of Marketing will work closely with Sales, Product, and Clinical teams to translate XRHealth’s clinical outcomes and technology into compelling messaging for healthcare decision-makers and drive growth. The position reports to the CEO and works closely with the VPs/General Managers of business units. The VP will lead product positioning and go-to-market strategies; build demand generation programs and oversee digital marketing; manage brand, content, and event presence; and develop the marketing function and team as it scales. The role also coordinates marketing across business units and ensures communications comply with relevant healthcare regulations and guidance. XRHealth is a global healthtech organization delivering evidence-based virtual care through immersive technology, clinically validated digital therapeutics, proprietary therapeutic content, connected XR hardware, and scalable SaaS infrastructure. The company serves providers, payers, and patients and is scaling enterprise partnerships and international growth.

Requirements

10 or more years of marketing experience, including 4 or more years in a senior leadership role.
Proven track record of driving growth in B2C and B2B2C environments; healthtech or digital health experience is ideal.
Background in or strong familiarity with the healthcare industry.
Deep expertise in product marketing, demand generation, and brand management.
Strong analytical skills and ability to use data to make decisions.
Exceptional storytelling and communication skills, including the ability to simplify complex topics.
Experience building and managing high-performing marketing teams.
Proficiency with marketing tools and platforms such as HubSpot, Salesforce, and Google Analytics.
Bachelor’s degree in Marketing, Business, or a related field.

Nice To Haves

Healthtech or digital health experience.
Familiarity with healthcare marketing compliance considerations, including HIPAA and FDA claims guidance.
MBA.

Responsibilities

Develop clear product and solution positioning and messaging.
Lead go-to-market strategies for new product launches and feature releases.
Create sales enablement materials that communicate XRHealth’s value proposition.
Conduct market research and competitive analysis to inform product and marketing decisions.
Build and execute multichannel demand generation programs that drive qualified pipeline for B2C and B2B2C.
Oversee digital marketing, including SEO, SEM, email marketing, and paid campaigns.
Define and track marketing KPIs, optimize campaigns using performance data, and report ROI to executive leadership.
Partner with Sales on account-based marketing, lead qualification, handoff processes, and revenue goals.
Develop and manage the marketing budget, including external agencies, freelancers, and marketing technology vendors.
Own and evolve XRHealth’s brand identity, voice, and visual presence across channels.
Lead development of thought leadership, case studies, blogs, and social media content.
Ensure a consistent brand experience across customer and partner touchpoints.
Build XRHealth’s presence at industry events, conferences, and in the media.
Build and lead the marketing team as the function scales, including hiring, mentoring, and performance management.
Ensure marketing communications comply with healthcare industry regulations and guidance, including HIPAA-related considerations for patient communications and applicable FDA guidance for claims.
Coordinate marketing across business units to align brand strategy, messaging, and priorities and support business and revenue goals.