VP of Marketing
JYP America•Los Angeles, CA
•$150,000 - $180,000
About The Position
JYP America, the U.S. subsidiary of JYP Entertainment, supports the company’s U.S. operations and collaborates with teams across artist management, marketing, production, and business functions. The company is seeking an experienced VP of Marketing to lead marketing strategy and execution across its artist portfolios and business initiatives. This hands-on leadership role is responsible for growing audiences, strengthening artist positioning, and deepening fan engagement in the U.S. market. The role reports directly to the CEO.
Requirements
- 10+ years of marketing experience in music, entertainment, media, or consumer brands, including team leadership and strategy development.
- Demonstrated success leading integrated campaigns that grow audiences and strengthen artist or brand visibility.
- Strong understanding of digital platforms, social media, fan engagement, and pop culture.
- Experience managing marketing budgets, agencies, and external partners.
- Ability to set strategic direction while remaining hands-on with execution.
- Excellent leadership, communication, and relationship-building skills, including experience partnering with senior leadership and cross-functional teams.
- Ability to use campaign data and audience insights to guide decisions and manage competing priorities.
Responsibilities
- Set marketing and brand strategy across JYP America’s artist portfolios and business initiatives.
- Partner with executive leadership, artist portfolio leads, and headquarters to establish priorities and align global and U.S. marketing plans.
- Lead integrated campaigns for artists, music releases, tours, events, and other projects from planning through execution.
- Oversee digital marketing, social media, content, partnerships, and fan engagement to grow audiences and strengthen artist positioning.
- Build and lead the marketing function, manage agencies and external partners, and partner with HR on staffing needs.
- Own marketing budgets and resource allocation, using campaign performance and audience insights to guide investment.
- Identify emerging trends, platforms, and opportunities to expand artist visibility and growth in the U.S. market.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- 401(k) company match
- Paid time off
- Paid holidays
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
