VP of Marketing

WealthPlus•New York, NY

12d•$175,000 - $205,000•Onsite

About The Position

WealthPlus is a workplace benefits platform focused on financial wellness and plan management. The VP of Marketing will lead the company’s marketing strategy and execution across brand, communications, digital marketing, events, demand generation, product marketing, and sales enablement. The role works closely with Sales, Product, Technology, and executive leadership to strengthen WealthPlus’ market position, support revenue growth, and build a scalable marketing function. The position is based in New York City and reports to Executive Leadership. It is an in-person role for NYC employees.

Requirements

10+ years of marketing experience with senior leadership responsibility.
Strong experience across brand, demand generation, digital marketing, communications, events, and product marketing.
Experience working closely with Sales and executive leadership.
Strong written, presentation, and communication skills.
Comfortable operating in a growing organization and working across both strategy and execution.

Nice To Haves

Experience in fintech, financial services, retirement, wealth management, or a related B2B industry.

Responsibilities

Develop and execute the company’s marketing strategy.
Own brand positioning, messaging, and market presence.
Lead digital marketing, content, email, social, and campaign strategy.
Develop demand generation programs that support pipeline and revenue growth.
Partner with Sales on lead generation, sales enablement, presentations, and collateral.
Lead conference, sponsorship, event, and industry marketing strategy.
Oversee public relations, corporate communications, and thought leadership.
Partner with Product and Technology on product positioning, launches, and go-to-market strategy.
Manage marketing agencies, vendors, and external partners.
Establish marketing metrics, reporting, and performance measurement.
Build and manage the marketing team as the company grows.