VP of Marketing - Telehealth

FSAStore.com

46d•$190,000 - $230,000•Remote

About The Position

Health-E Commerce is expanding its digital health and telehealth business, Patiently, into new conditions and distribution channels. This role will lead the brand's marketing strategy, team, go-to-market approach, and growth across these expanding areas. The position is both strategic and hands-on, requiring the leader to set direction, build the strategy and team, and analyze data to optimize performance. The VP of Marketing will report to the Chief Marketing Officer and collaborate with other senior leaders and cross-functional teams to drive the growth of Patiently.

Requirements

Minimum of 10+ years of marketing experience.
Minimum of 3+ years leading a marketing function or a major part of one (VP, Head of Marketing, or equivalent scope), owning the plan, budget, team, and results.
Experience spanning brand and performance marketing, including building positioning/narrative and running acquisition, conversion, and retention programs.
Experience taking a brand into new product lines, conditions, or market segments, ideally in digital health, telehealth, or consumer health.
Experience marketing across multiple distribution channels (e.g., D2C, telehealth platforms, employer/benefits, payer/PBM, retail/pharmacy).
Experience in multi-faceted businesses across DTC and B2B.
A track record of building teams: hiring, developing people, and setting up scalable structures and processes.
Fluency with data: setting KPIs, reading dashboards, and making budget calls based on data.
Executive presence: ability to build and present business cases to senior leadership.
Comfort in a fast-growing environment with shifting priorities, balancing strategic focus with attention to detail.
Strong collaboration skills across Product, Design, Sales/Growth, and Clinical/Compliance.
Must be able to work EST hours.
100% remote within the United States.

Nice To Haves

Familiarity with healthcare marketing regulatory considerations (e.g., FTC, HIPAA-adjacent marketing compliance).

Responsibilities

Own the marketing strategy for Patiently, setting the growth plan and translating it into priorities, budgets, and targets.
Lead the brand by defining and stewarding its positioning, identity, voice, and narrative, adapting messaging for new patient populations.
Build and manage go-to-market launch plans for new conditions and distribution channels, developing a repeatable playbook.
Develop DTC strategies and partner on B2B growth, integrating digital health into the broader business.
Drive demand across channels through acquisition and CRM programs, analyzing funnel data to identify and solve problems.
Manage the marketing budget, allocate spend, set KPIs, and report performance and ROI to executive leadership.
Build and lead the marketing team, including hiring, coaching, and establishing processes and agency relationships.
Represent marketing at the leadership table, partnering with other departments to align strategy and ensure compliance.
Establish clear positioning and brand architecture for Patiently within the first 6 months.
Launch new conditions and channels with a go-to-market playbook within the first 6 months.
Build a team, operating rhythm, and measurement framework within the first 6 months.
Deliver growth against plan with improved acquisition efficiency within the first 6 months.