VP of Marketing

ECHONOUS INC•Redmond, WA

9d•$225,000 - $250,000

About The Position

EchoNous is hiring a hands-on marketing leader to build and lead the function responsible for guiding the company’s growth and a new product category launch planned for 2027. The VP of Marketing owns the full marketing lifecycle, from market insight and product strategy through demand generation and customer marketing. The role leads upstream and downstream marketing and partners closely with R&D, Clinical, Regulatory, and Sales to translate clinical needs into products and products into revenue. The VP will build and lead a six-person team across product management, marketing communications, and clinical marketing; own the marketing budget and measure ROI; implement marketing systems with Sales Operations; and contribute to executive strategy, annual planning, and board updates. The role is based in Redmond, Washington, is full-time, and has a day shift. Travel is described as negligible.

Requirements

At least 10 years of marketing experience in medical devices, including at least five years leading marketing teams.
Direct experience in both upstream marketing, including product management, roadmaps, and launches, and downstream marketing, including demand generation, sales enablement, and brand.
Experience in medical imaging or capital equipment; ultrasound is strongly preferred.
Track record of launching products that meet revenue targets.
Working knowledge of FDA design controls, 510(k) processes, and regulated promotional review.
Ability to work with forecasting, pricing, funnel metrics, and marketing ROI.
Bachelor’s degree in business, engineering, life sciences, or a related field.
Builder comfortable with both strategy and execution.
Credibility with clinicians, engineers, and sales representatives.
Clear communication skills and ability to make decisions with incomplete data and adjust quickly.

Nice To Haves

MBA or advanced degree.
Experience at a company growing from roughly $20 million to $50 million or more, or in a similar small-company environment.
Experience with point-of-care ultrasound (POCUS), AI-enabled imaging, or a software/SaaS business model.
Established relationships with clinical societies and key opinion leaders.
Experience supporting international distributors.

Responsibilities

Lead upstream marketing, including customer research, market segmentation, competitive analysis, and product and portfolio strategy.
Conduct clinician interviews, site visits, advisory boards, and win/loss analysis to identify clinical and workflow needs.
Maintain market, competitor, pricing, and reimbursement insights across specialties, care settings, and geographies.
Build and maintain a multi-year product portfolio roadmap with R&D, translating market needs into user needs and marketing requirements for the design control process.
Develop business cases for products, features, probes, and software, including forecasts, pricing, and ROI.
Lead product launches from positioning and messaging through pricing, launch planning, training, and post-launch performance tracking.
Partner with Clinical and Regulatory Affairs on claims strategy, clinical evidence plans, and compliant promotional materials.
Build a demand generation engine to provide a measurable pipeline of qualified opportunities for direct sales and distributors.
Manage trade show and medical conference programs, including booth strategy, scanning workshops, and KOL-led sessions.
Develop sales training and enablement materials, including competitive battlecards, ROI calculators, objection handling, and clinical case content.
Recruit and manage key opinion leaders and clinical champions, and build reference sites and peer-to-peer programs.
Own brand, website, digital, social, and content, including clinical education and training resources.
Support distributors and international partners with marketing kits, training, and co-marketing programs.
Drive customer marketing to grow installed-base revenue from upgrades, probes, software, and service.
Build and lead a team of six across product management, marketing communications, and clinical marketing; hire selectively and use agencies where useful.
Own the marketing budget and report ROI using metrics such as sourced pipeline, cost per lead, win rate, and launch revenue.
Implement and maintain CRM, marketing automation, and analytics systems in partnership with Sales Operations.
Participate in the executive leadership team and contribute to company strategy, annual planning, and board updates.
Ensure marketing materials comply with FDA, EU MDR, and other applicable regulatory and advertising requirements.