VP of Marketing

Siro • New York, NY

2d • $300,000 - $320,000

About The Position

Siro is redefining how field sales teams learn, perform, and win. The company started as an AI-powered coaching platform and has evolved into an intelligent companion that automates sales reps’ tedious admin work, gives managers real-time visibility, and helps executives see around corners. Siro's platform integrates with systems like Salesforce, analyzing in-person sales conversations to surface insights, automate workflows, and drive better outcomes. The company has raised $75M and is backed by prominent investors. Siro is looking for a creative, motivated, and passionate leader to help define the brand, category, product story, and a scalable demand generation engine to fuel pipeline growth. The ambition is to own sales performance management for in-person sellers and bring AI to traditional industries.

This role will help define the next chapter for Siro, focusing on brand, category, product story, and a scalable demand generation engine. The visual identity is established, but messaging, positioning, and the brand system are still in motion. The VP of Marketing will be responsible for taking Siro to the next level.

Requirements

• 12+ years of marketing experience, with 5+ in leadership roles at technology companies
• Deep brand and product marketing experience — you've defined positioning and a category story, not only executed campaigns against one
• Demonstrated success building and scaling marketing teams from early stage to scale
• A strong point of view you'll argue for, and the judgment to teach a company how to think about marketing as it grows
• Strong partnership track record with Sales leadership in complex selling environments
• Comfortable with speed, ambiguity, and frequent change

Nice To Haves

• You'll build the marketing playbook, not run one. Our core visual identity is set, however positioning, messaging, and the brand system are open. There's substantial room to define what Siro stands for.
• The category is yours to frame. We're expanding from sales coaching toward sales performance management for in-person industries. The competitive field is real and growing — which is evidence the market is real, and room to make brand a durable advantage.
• A foundational team with a broad remit and room to grow. You'll lead a small, senior marketing org — demand generation, content, and brand — and directly influence how it grows from here. You also have an opportunity to scale this team.
• Brand and commercial impact, together. With demand generation already established, this role owns the brand, creative, communications, and product marketing side — making sure what we build, how we explain it, and how we show up all reinforce one another.
• A seat at the table. You'll work directly with our CRO and CEO as a strategic partner, not an execution layer.
• Room to grow. As the function and company scale, so does the opportunity for this role to evolve into a CMO scope.

Responsibilities

• Own Siro's brand strategy and market positioning as we expand from sales coaching into a broader category
• Own product marketing: messaging, positioning, and go-to-market for our target verticals
• Shape how Siro tells its story across customers, prospects, recruits, and the market — brand, creative, and communications
• Sharpen our differentiation in a market with legacy incumbents, two scaled venture-backed players, and a growing wave of new entrants
• Partner with demand generation and Sales leadership to connect brand and product marketing to pipeline and revenue
• Build, lead, and mentor the marketing team as the function scales

Benefits

• We provide equal employment opportunities to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed