VP of Marketing

Perry Weather • Dallas, TX

2d

About The Position

We're looking for a VP of Marketing to own the brand, demand, and revenue influence that will define Perry Weather's next chapter. This role sits at the intersection of storytelling, pipeline generation, and market expansion — partnering directly with the CRO to build a marketing function that's as accountable to revenue as it is to brand. This is a builder's role. You'll be shaping messaging, running campaigns, managing partner relationships, and developing a team — all while keeping a close eye on what's actually moving pipeline. If you're the kind of marketer who's equally comfortable in a strategy session and inside HubSpot, equally energized by a compelling content brief and a pipeline attribution report, this is the role for you.

Requirements

• 8+ years of B2B marketing leadership, ideally in high growth SaaS
• Proven success building marketing functions from scrappy to scalable. You've done this before, not just managed it
• High EQ, low ego — you can write copy, review a campaign brief, and present to the board in the same week
• Deep fluency in demand generation, brand strategy, and product marketing
• Strong command of marketing systems: CRM, automation, analytics, and the ability to get hands-on when needed
• Excellent cross-functional instincts and the ability to work closely with Sales, Product, and the executive team

Responsibilities

• Own the category: Establish Perry Weather as the definitive weather safety standard across every vertical we serve including Education, Local Government, Commercial Construction, Manufacturing, Youth Camps and beyond.
• Build the growth engine: Design and run repeatable demand generation through targeted campaigns, strong sales enablement, and disciplined GTM execution across inbound, outbound, and partner channels.
• Own marketing sourced pipeline: Marketing at Perry Weather is a revenue function. You'll be directly accountable for sourcing ARR through inbound and marketing-driven channels — building the systems, campaigns, and sales enablement infrastructure to hit that number consistently.
• Tell the story: Amplify Perry Weather's voice through thought leadership, media, and content that resonates with personas and key buying champions across all segments.
• Measure what matters: Build real-time analytics and attribution frameworks that track marketing sourced pipeline and bookings, campaign ROI, and brand performance, and actually use them to make decisions.

Benefits

• Define the category: Weather safety is a market in motion. You'll shape how thousands of schools, municipalities, commercial contractors, and more think about protecting the people and reduce operational risk caused by weather
• Work at the executive level: You'll be a direct partner to the CRO, with real influence over GTM strategy and company narrative.
• Sell something that matters: Our product exists to keep people safe outdoors. That's a marketing brief worth getting out of bed for.
• Room to build: We've hit 80%+ annual growth for five consecutive years. The infrastructure to sustain that is yours to build.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed