VP of Marketing

Vue Storefront is seeking an innovative VP of Marketing to join their fast-growing company. The ideal candidate will be responsible for developing brand, demand, and marketing strategies, as well as managing and delegating tasks to marketing teams. They should have extensive marketing experience, excellent communication skills, and the ability to make strategic decisions based on data. The VP of Marketing will play a crucial role in driving the implementation of marketing campaigns, reducing customer acquisition costs, and strengthening collaboration with other teams within the organization.

• Analyze existing demand generation, branding, and marketing strategies and improve upon them
• Create quarterly and annual marketing plan: strategy and team
• Recruit, manage, and coach a high-performing marketing team
• Drive the implementation of marketing campaigns that meet business objectives and drive leads
• Reduce Customer Acquisition Cost (CAC) while growing the marketing pipeline
• Prioritize marketing projects and allocate resources accordingly
• Manage departmental budget
• Conduct market analysis to identify challenges and opportunities for growth
• Prepare regular reports and presentations on marketing metrics for the CRO
• Work closely with Demand Generation, Brand, Content, and Product marketing heads, and strengthen collaboration with Sales, Partnership, and Customer Success teams
• Collaborate with Product and Engineering teams to elevate market position
• Closely monitor the competitive landscape
• Strengthen the growth mindset and data-driven approach in the whole marketing organization

• Excellent communication skills to manage priorities, expectations, and communicate strategy and results directly to stakeholders
• Proven ability to measure the effectiveness of strategy and make strategic decisions based on results
• Passionate, self-motivated, and value soft skills
• Laser focused on targets and able to help teams stay on track to achieve goals
• Strong attention to detail with an analytical mind and outstanding problem-solving skills
• Analyze existing demand generation, branding, and marketing strategies and improve upon them
• Create quarterly and annual marketing plan: strategy and team
• Recruit, manage, and coach a high-performing marketing team
• Drive the implementation of marketing campaigns that meet business objectives and drive leads
• Reduce Customer Acquisition Cost (CAC) while growing the marketing pipeline
• Prioritize marketing projects and allocate resources accordingly
• Manage departmental budget
• Conduct market analysis to identify challenges and opportunities for growth
• Prepare regular reports and presentations on marketing metrics for the CRO
• Work closely with Demand Generation, Brand, Content, and Product marketing heads, and strengthen collaboration with Sales, Partnership, and Customer Success teams
• Collaborate with Product and Engineering teams to elevate market position
• Closely monitor the competitive landscape
• Strengthen the growth mindset and data-driven approach in the whole marketing organization
• 15+ years of B2B Marketing experience including significant experience leading teams
• Experience in a scale-up company: growth focused

• Budget and tools for skills growth
• Fully remote work with flexible working hours
• Values-driven culture, friendly and supportive work environment
• Contract type tailored to your needs
• Ability to regularly attend conferences and community events
• Flat organizational structure for efficient communication
• Medicover medical care package (EMEA)
• Access to a pool of courses
• Time to time workation
• Working from wherever you want