VP of Marketing

Evvy•New York, NY

5d•Onsite

About The Position

The VP of Growth will own Evvy's end-to-end consumer acquisition and retention strategy: building the systems, team, and operating cadence that turns momentum into a durable, compounding growth machine. You'll ensure our acquisition strategy is data-driven and efficient across both paid and organic channels — from the content and community that drive the majority of our revenue today, to the paid infrastructure that scales what's already working. You'll own capital allocation across all of it, with AI embedded throughout, not bolted on. Reporting directly to the Co-founder & CMO, you'll set the strategy, hold the P&L, and be accountable for outcomes. Evvy is a primarily in-person team based in NYC. Given the cross-functional nature of this role, our ideal candidate is located in NYC.

Requirements

10+ years in growth or digital marketing, with at least 7 years focused on acquisition and 3+ years managing reports and owning commercial outcomes
You've built the engine, not just run it — you can point to growth infrastructure you stood up and the results it produced
Genuine fluency in measurement: you understand the difference between correlation and causation in marketing data, and you build systems accordingly
Strong point of view on AI and how it applies to growth workflows — from creative testing to experimentation infrastructure to reporting — and a track record of actually using it
Experience marketing a product that requires education before purchase — Evvy's customer needs to understand why this matters before she converts, and your strategy has to account for that
A track record of hiring well and building teams that outlast your direct involvement
High agency, low ego — you move fast, decide with imperfect information, and own outcomes fully

Responsibilities

Own Evvy's full consumer growth P&L — setting annual and quarterly targets across acquisition, conversion, retention, and subscription MRR, and be accountable for hitting them
Set acquisition strategy and budget allocation across paid and organic channels with genuine rigor — from content and community to paid infrastructure, with the measurement to know what's actually driving revenue
Define how content, influencer, and community-driven growth feed the funnel — and build the incrementality and attribution infrastructure to know when they're working
Oversee CRO, landing page strategy, email capture, and referral programs as compounding growth levers, not afterthoughts
Build the retention and lifecycle programs that turn first-time customers into long-term subscribers — at Evvy, the relationship doesn't end at purchase
Create the experimentation cadence that lets the team move fast and make good decisions, with AI embedded throughout
Directly manage senior reports and build a growth org that performs with the urgency this mission deserves
Identify new growth surfaces before the business needs them and build the case to go after them