VP of Digital Strategy

Lonestar Electric Supply•Houston, TX

1d•Hybrid

About The Position

Lonestar is one of the fastest-growing electrical distributors in the country. The next stage of that growth runs on digital: how customers order and track, how our locations price and stock, and how we turn our data into decisions. This role leads the company's digital strategy and the teams that execute it. The focus is practical transformation — turning strategy into action across sales, operations, and supply chain. This is a hands-on leadership role accountable for outcomes, adoption, and measurable business impact. At its core, the role is the interface between the business and technology: identify, prioritize, and deliver digital initiatives that create measurable business value — automation that reduces manual work, data and analytics that drive better and faster decisions, customer-facing tools that enhance our commercial processes, and operational efficiency initiatives across our locations. The role reports to the Chief Administrative Officer and works as a peer to the VP of IT and the VP of Operations, who own the systems foundation (ERP, WMS, infrastructure) that digital initiatives build on. They will also drive and promote our passion to MAKE IT HAPPEN!

Requirements

8+ years leading digital, systems, or transformation teams in B2B environments
Experience in electrical, industrial, or wholesale distribution strongly preferred
Track record of delivering quantified business outcomes from digital initiatives, with specific numbers to point to
Proven ability to translate business needs into technical solutions, then communicate the value back to the business
Strong understanding of ERP, CRM, eCommerce, data, and systems integration; ERP experience with Epicor Eclipse preferred
Working proficiency with modern data platforms (e.g., Snowflake, Databricks, Microsoft Fabric)
Working knowledge of Microsoft Azure and cloud-native architecture; familiarity with containerization/orchestration (Docker, Kubernetes) a plus
Advanced understanding of AI/ML capabilities, limitations, use cases, and governance frameworks
Hands-on experience redesigning business processes and leading the change management that makes a new way of working stick
Experience integrating acquisitions (systems, data, and digital channels) strongly preferred
Track record of building data and analytics capability from the ground up
Comfortable working with executives and frontline teams
Demonstrated success leading teams through execution, not just planning

Nice To Haves

VETERANS ARE ENCOURAGED TO APPLY
Hands-on leader. Not just a strategist
Builder who drives accountability and momentum
Effective operating in a matrixed environment
Clear communicator who brings structure to complexity

Responsibilities

Set and own the digital strategy, roadmap, and execution plan that leadership understands and supports
Build and own a prioritized pipeline of digital use cases, each with a sized business case and a mechanism to track value realization
Partner with Sales, Operations, Supply Chain, and Finance to modernize workflows: map current-state processes, design the technology- and AI-enabled future state, and define the value case for getting there
Drive strategy through execution with clear milestones, ownership, and accountability
Ensure digital initiatives support growth, acquisitions, and operational scale
Stand up the data and analytics foundation and champion data-driven decision making across the organization
Deliver the reporting and analytics layer the business runs on: executive KPIs, location-level operating dashboards, and self-service analytics for commercial and operations leaders
Develop and maintain the AI strategy and transformation roadmap
Establish an AI governance framework — responsible AI principles, policy, and risk management protocols
Set security, privacy, compliance, and ethical standards for AI systems
Evaluate and recommend third-party AI platforms and tools (e.g., Anthropic, OpenAI, Google, Databricks)
Own rollout of customer-facing digital tools, e.g. order tracking and status visibility, eCommerce, and punchout/EDI for large accounts
Own rollout of commercial enablement tools, e.g. pricing analytics, cross-sell analytics, and AI-assisted order entry and quote generation
Partner with Operations to roll out operational efficiency tools, e.g. demand forecasting and inventory optimization
Translate business priorities into scalable technical solutions
Determine the right implementation path for each initiative — build, buy, or partner — backed by a clear analysis of cost, speed to value, and fit with our systems
Run the vendor selection process, from requirements and shortlist through evaluation and commercial terms
Oversee implementation and optimization of the customer-facing, commercial, and operational digital tools, partnering with the VP of IT and the VP of Operations on the ERP, WMS, and infrastructure foundations they depend on
Manage vendors while holding internal teams accountable for delivery
Lead change management, communication, and adoption across executive and frontline teams
Lead and develop digital, systems, and cross-functional project teams