VP, Digital Distribution & Strategy

Banner Life family of companies • Frederick, MD

4d

About The Position

The VP, Digital Distribution & Strategy sets strategic direction and drives growth across Banner Life Insurance Company’s digital distribution channels, including Partnerships, Direct Marketers, Network IMO, and Direct-to-Consumer distribution. The role also secures new distribution deals with alternative sources and works closely with the SVP, Distribution, Marketing & Strategic Growth to develop a long-term plan focused on growth and profitability.

The VP works with digital channel leaders to identify and develop opportunities that expand market presence, diversify distribution, and leverage Banner Life’s digital capabilities. The position owns the segment’s strategic plan and P&L, including sales forecasting, annual sales plans, profit targets, growth strategies, and performance analysis. It leads the identification, evaluation, prioritization, development, and launch of new market initiatives and strategic partnerships, serving as the primary contact between Banner Life and outside business partners.

The position advises senior management on strategic accounts and initiatives, coordinates with cross-functional teams, and oversees a team of channel and partnership leaders. Some travel is required.

Requirements

• Bachelor’s degree in Sales, Marketing, Business Management, or a related field.
• At least 10 years of industry experience.
• At least 5 years of experience in a team-building and management role.
• In-depth knowledge of a broad range of protection products.
• Ability to create and analyze sales reports and results.
• Ability to write sales materials and interpret technical materials.
• Experience creating and delivering presentations at an executive level.
• Ability to identify new market opportunities, develop business strategies, and establish and foster relationships with key decision makers.
• Well-developed organizational skills and ability to manage multiple issues and demands successfully.
• Excellent interpersonal and business communication skills, including poise, presence, and presentation.
• Ability to work independently and collaboratively.
• Willingness to travel as required.

Responsibilities

• Own the development, leadership, and execution of the Digital Distribution strategic plan, including sales planning and forecasting.
• Provide input on product development, pricing, and underwriting strategies for Banner Life’s digital platforms to drive sales growth.
• Own the distribution segment’s overall P&L and determine annual sales plans and gross profit targets across Digital Distribution segments.
• Implement distribution strategies, analyze trends, measure results, and propose tactics to grow sales, increase profitability, and drive VNB.
• Assist Digital Distribution channel leaders in identifying and qualifying growth opportunities and developing business strategies for target markets.
• Collaborate with the Digital Distribution team to align business development plans with growth and profitability goals.
• Work with cross-functional partners and channel teams to develop and execute distribution pipelines.
• Collaborate with Marketing to develop and communicate the organization’s brand to secure new strategic distribution partnerships and expand current accounts.
• Identify alternative markets and distribution sources where Banner Life has little or no presence; develop market studies and business strategies for potential opportunities.
• Analyze market trends and the competitive landscape, and inform senior management of intelligence affecting market share and the competitiveness of Banner Life’s value proposition.
• Collaborate with existing markets and distribution partners where Banner Life’s products and digital capabilities could create new sales potential.
• Define requirements for each market opportunity across products, marketing, new business processes, customer service, underwriting, and support, including cost and production assessments.
• Work with company leadership to prioritize opportunities and schedule them; lead efforts to contact, present to, and close each opportunity.
• Lead the development and launch of new market initiatives and build plans to extend each success through the relevant channel.
• Advise senior management, distribution, and relevant business areas on strategic account sales potential, support structures, and other key initiatives.
• Act as the primary contact between Banner Life and outside business partners.
• Establish and meet long- and short-term goals for each initiative and communicate implementation progress consistently and promptly.
• Complete other projects and assignments as determined by senior management.
• Lead and manage direct staff across partnerships, digital growth, national accounts, direct-to-consumer and digital platform distribution, and digital partnerships and marketing.

Benefits

• Competitive base salary, sign-on bonus, long-term incentives, and annual bonuses; eligible for the Annual Incentive Bonus Plan, with bonuses prorated based on start date.
• 20 vacation days and 10 sick days accrued biweekly.
• 9 paid holidays.
• Health insurance.
• Life insurance.
• Dental insurance.
• 401(k) with company match up to 6%.
• Pension package.
• Wellbeing initiatives.
• Professional development, support, and mentorship.
• Paid time off to volunteer.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive