VP, Brokerage Distribution & Strategy

Banner Life family of companies • Frederick, MD

4d

About The Position

The VP, Brokerage Distribution & Strategy at Banner Life Insurance Company develops, implements, and leads the strategy for brokerage distribution, including brokerage general agencies (BGAs) and financial institutions (FIs), to achieve production, growth, and business goals. The role directs execution of account management and business development strategies through management of Regional Vice Presidents (RVPs), National Accounts, and the Manager, National Sales Desk, and is a member of the Distribution Senior Leadership team.

The VP oversees agency relationships and engagement, identifies growth opportunities, manages strategic business reviews, and supports the positioning of company products, capabilities, underwriting initiatives, and services. The role also leads the company’s brokerage industry presence and contributes to marketing initiatives, product and service launches, and cross-departmental projects. Extensive travel is required.

Requirements

• Bachelor’s degree in Marketing, Sales, or Business Administration.
• CLU, ChFC, or equivalent credentials.
• 10 years of industry experience, including at least 5 years in IMO/BGA distribution.
• Extensive knowledge of the BGA distribution channel.
• Experience leading high-performing teams.
• Experience growing BGA distribution across multiple channels.
• In-depth knowledge of a broad range of protection products, including Term and UL.
• Experience creating and delivering presentations.
• Well-developed organizational skills and ability to manage multiple issues and demands successfully.
• Excellent interpersonal and business communication skills, including poise, presence, and presentation.
• Effective leadership and team-building skills.
• Ability to work independently and collaboratively.
• Extensive travel required.

Responsibilities

• Develop and lead the overall brokerage distribution strategy for BGAs and FIs, emphasizing organic growth and business development.
• Implement and manage a Discovery Sales Process to identify and pursue new growth opportunities.
• Develop account-management strategy and coordinate sales and business-development activities with IMOs, BGAs, and their staff.
• Ensure effective positioning and education regarding company products, capabilities, underwriting initiatives, and services.
• Oversee account-management engagement, including IMO/BGA office visits and other forms of engagement.
• Allocate resources using a segmented approach and work consultatively and collaboratively with agencies.
• Represent Distribution Leadership at selected agency meetings and events.
• Manage a process of Strategic Business Reviews (SBRs).
• Provide oversight, guidance, coaching, growth, and development for RVPs, the National Accounts Leader, and the Manager, National Sales Desk.
• Drive participation by Banner Life senior management in distribution efforts with selected agencies, where applicable, and optimize and deepen those relationships.
• Serve as a primary sales-management contact for selected BGA principals; facilitate strategic and operational plans to enhance BGA relationships and increase market share.
• Collect customer intelligence about selected agencies, including total production, company share, primary markets, growth initiatives, and history.
• Lead the wholesaling team in creating key-agency profiles and establish a protocol for keeping them current and accurate.
• Lead or participate, personally or through delegation, in cross-departmental projects and initiatives.
• Participate in designing and executing company marketing initiatives, product and service launches, and ongoing promotion of key features, in partnership with Marketing and other departments.
• Assist in developing the organization’s brand image and communicating it throughout BGA offices.
• Lead the strategy for brokerage industry presence through media, industry associations, and participation in industry meetings and events.

Benefits

• Competitive base salary, sign-on bonus, long-term incentives, and annual bonuses; eligible to participate in the Annual Incentive Bonus Plan.
• 20 vacation days and 10 sick days, accrued bi-weekly.
• 9 paid holidays.
• Health, life, and dental insurance.
• 401(k) with company match up to 6%.
• Pension package.
• Wellbeing initiatives.
• Professional development support and mentoring.
• Paid time off to volunteer.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive