VP of Business Development

Gentiva Hospice•Orlando, FL

About The Position

Gentiva Hospice is seeking a Vice President of Business Development to lead sales strategy and execution across assigned territories. This leadership role directs hospice sales teams, builds strategic relationships, and drives growth in hospice services. The successful candidate will bring healthcare sales leadership experience, a talent for building partnerships, and the ability to deliver results in a fast-paced, mission-driven environment. The position leads hospice sales functions across assigned regions, develops and improves sales methodologies, identifies business development opportunities, and monitors performance against admissions, census, and revenue goals. It collaborates with clinical and operational leaders, supports sales budgeting and strategic growth planning, and leads hiring, onboarding, coaching, and training for sales teams. The role also represents the organization at community and industry events and ensures compliance with corporate policies and healthcare regulations. Travel is required up to 60%. The position is safety-sensitive. Gentiva describes itself as a national provider of hospice, palliative care, home health care, and advanced illness management, with nearly 600 locations across 38 states.

Requirements

Bachelor’s degree required.
At least 5 years of healthcare sales leadership experience.
Experience managing other sales leaders.
Proven success developing and executing growth strategies in hospice or home health.
Deep understanding of state and federal hospice regulations and guidelines.
Experience with budgeting, financial reporting, and P&L analysis.
Strong leadership and problem-solving capabilities.
Comfort with CRM and digital reporting tools.
Excellent organizational, communication, and team-building skills.
Ability to manage multiple priorities and adapt quickly.
Professionalism, integrity, and follow-through.
Valid driver’s license and automobile liability insurance.
Proficiency in Microsoft Excel and PowerPoint.
Experience analyzing and presenting data from electronic systems.

Nice To Haves

Master’s degree.

Responsibilities

Lead and manage hospice sales functions across assigned regions.
Develop and implement sales methodologies that support referral and census growth.
Assess sales strategies, methods, and performance metrics to drive continuous improvement.
Collaborate in developing sales budgets and strategic growth plans.
Identify and pursue marketing and business development opportunities.
Guide, coach, and hold sales professionals and leaders accountable.
Build relationships through targeted outreach, referrals, and presentations.
Represent the organization at community and industry events to promote brand visibility.
Partner with clinical and operational leaders to align business goals and optimize outcomes.
Lead hiring, onboarding, and training of high-performing sales teams.
Monitor and drive performance to meet or exceed admissions, census, and revenue goals.
Ensure compliance with corporate policies and healthcare regulations.

Benefits

Competitive pay.
401(k) with company match.
Career advancement opportunities.
National and local recognition programs.
Teammate Assistance Fund.
Medical, dental, and vision insurance for full-time associates.
Mileage reimbursement or fleet vehicle program.
Generous paid time off and 7 paid holidays.
Wellness programs, including telemedicine, diabetes management, and joint and spine concierge care.
Education support and tuition assistance.
Free continuing education units (CEUs).
Company-paid life and long-term disability insurance.
Voluntary benefits, including pet, critical illness, accident, and long-term care coverage.