VP of Business Development

Gentiva Hospice•Orlando, FL

About The Position

The Vice President of Business Development – Hospice leads sales strategy and execution across assigned territories. This leadership role directs sales teams, builds strategic relationships, and drives growth in hospice services. The position calls for healthcare sales leadership experience, partnership-building skills, and the ability to execute in a fast-paced, mission-driven environment. Travel is required up to 60%.

Requirements

Bachelor’s degree required.
At least 5 years of healthcare sales leadership experience.
Experience managing other sales leaders.
Proven success developing and executing growth strategies in hospice or home health.
Deep understanding of state and federal hospice regulations and guidelines.
Experience with budgeting, financial reporting, and P&L analysis.
Strong leadership and problem-solving capabilities.
Comfort with CRM and digital reporting tools.
Excellent organizational, communication, and team-building skills.
Ability to manage multiple priorities and adapt quickly.
Professionalism, integrity, and follow-through.
Valid driver’s license and automobile liability insurance required.
Proficiency in Microsoft Excel and PowerPoint.
Experience analyzing and presenting data from electronic systems.

Nice To Haves

Master’s degree preferred.

Responsibilities

Lead and manage hospice sales functions across assigned regions.
Develop and implement sales methodologies to support referral and census growth.
Analyze sales strategies, methods, and performance metrics to drive continuous improvement.
Collaborate on sales budgets and strategic growth plans.
Identify and pursue new marketing and business development opportunities.
Guide, coach, and hold sales professionals and leaders accountable.
Build relationships through targeted outreach, referrals, and presentations.
Represent the organization at community and industry events to promote brand visibility.
Partner with clinical and operational leaders to align business goals and optimize outcomes.
Lead hiring, onboarding, and training of high-performing sales teams.
Monitor and drive performance to meet or exceed admissions, census, and revenue goals.
Ensure compliance with corporate policies and healthcare regulations.

Benefits

Competitive pay.
401(k) with company match.
Career advancement opportunities.
National and local recognition programs.
Teammate Assistance Fund.
Medical, dental, and vision insurance for full-time associates.
Mileage reimbursement or fleet vehicle program for full-time associates.
Generous paid time off and 7 paid holidays for full-time associates.
Wellness programs, including telemedicine, diabetes management, and joint and spine concierge care, for full-time associates.
Education support and tuition assistance for full-time associates.
Free continuing education units (CEUs) for full-time associates.
Company-paid life and long-term disability insurance for full-time associates.
Voluntary benefits, including pet, critical illness, accident, and long-term care coverage, for full-time associates.