VP, National Sales - New England

US Foods•Seabrook, NH
•$135,000 - $210,000

About The Position

The VP, National Sales is responsible for executing National Sales programs, strategies, and priorities across the assigned Area in support of National Sales and corporate goals. The role focuses on maximizing account penetration and implementing sales strategies and tactics that deliver sustained sales and margin growth within targeted contracts. The VP oversees the service delivery model for segmented National Accounts, deploys Area personnel to support accounts, and ensures the Company’s value proposition is presented effectively. The role directs Account Executives, Account Managers, Account Coordinators, a Customer Service Manager, and Customer Service Representatives. The VP owns and manages the Area’s National Account portfolio and is accountable for service levels and annual sales plans. The role also recruits, hires, develops, coaches, and supervises sales staff and managers; establishes sales responsibilities and goals; implements consultative selling practices; supports account executives on sales calls and large opportunities; and coordinates performance reviews. The position may require overnight travel for trainings, meetings, or other company events.

Requirements

  • Bachelor’s degree in Business Administration, Sales and Marketing, or a related field, or equivalent experience.
  • At least 8 years of experience in sales or sales management.
  • At least 5 years of experience in a supervisory role.
  • Consistent record of managing teams to exceed sales performance expectations.
  • Excellent interpersonal and communication skills, including presentation ability.
  • Strong customer orientation.
  • High energy, creativity, leadership, and motivational skills.
  • Knowledge of food service industry and profit and loss management, planning, and analysis.
  • Proficiency with Microsoft Office products, such as Word, Excel, and PowerPoint.
  • Overnight travel may be required for trainings, meetings, or other company events.

Nice To Haves

  • Experience in a contract-driven selling environment.
  • Experience in the food-service industry or a related field.
  • Innate customer and people development skills.

Responsibilities

  • Select, develop, and coach a high-performing sales team to meet or exceed profitable revenue growth targets.
  • Coordinate sales efforts by assigning responsibilities and goals in line with the segmented National Sales service model.
  • Identify opportunities to increase sales and margins in existing accounts and direct account executives toward greater profitability.
  • Execute product conversions, Exclusive Brands penetration, and contract profit maximization to achieve sales and profit goals, while understanding each lever’s impact on national account P&L.
  • Own and manage the Area’s National Account portfolio and achieve required service levels and annual sales plans.
  • Implement the company’s sales process and establish a culture of consultative selling to decision-makers at all levels.
  • Recruit, hire, and supervise National Sales staff and managers; ensure the Area’s structure aligns with the standard structure.
  • Establish a planned sales coaching program and work with Account Executives on all aspects of the sales process.
  • Participate in sales calls with Account Executives to provide feedback and assist with large opportunities.
  • Develop and coordinate performance reviews for all sales employees.
  • Perform other duties as needed or required to maintain and grow profitable business within the assigned account base.

Benefits

  • Health insurance
  • Pre-tax spending accounts
  • Retirement benefits
  • Paid time off
  • Short-term and long-term disability
  • Employee stock purchase plan
  • Life insurance
  • Annual incentive plan bonus may be available
  • Long-term incentive program may be available
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