VP, Media Strategy and Planning
About The Position
Klick is hiring a Vice President to lead its media strategy and planning capabilities. The role will define the investment philosophy, channel frameworks, and audience architecture used to drive client business outcomes. The VP will build and develop a high-performing media strategy team, strengthen analytical and cross-channel expertise, and serve as a trusted C-suite advisor on investment strategy, audience planning, and omnichannel integration. The role will also advance media measurement and planning innovation through analytics, data partnerships, and attribution approaches that demonstrate media return on investment. The VP will shape the future-state capabilities, technology investments, and operating models needed to scale planning quality across Klick's portfolio. This is a newly created role at Klick.
Requirements
- 14–18 years of media strategy and planning experience in healthcare, pharmaceutical, or life sciences advertising, including a track record of building and leading high-performance media teams.
- Expertise in integrated media strategy across paid, owned, and earned channels, including digital, broadcast, print, and emerging media.
- Deep knowledge of pharmaceutical audience targeting and compliance requirements.
- Proven ability to manage senior client relationships, present media strategy and performance recommendations to C-suite audiences, and grow media accounts through strategic counsel.
- Strong client relationship skills across a broad portfolio, including the ability to read the room and adapt approach to the account.
- Experience building media capabilities, establishing planning methodologies, and developing team talent within an agency context.
- Strong analytical acumen and expertise in media measurement, attribution modeling, and marketing mix optimization, with the ability to translate data into strategic business insight.
Nice To Haves
- Thought leadership demonstrated through speaking engagements, publications, or industry recognition.
- Experience leading organizational transformation and change management.
- MBA or advanced degree in a related field.
- Experience with emerging technologies and their application to marketing and communications.
- Comfort and enthusiasm for using AI regularly as part of how work gets done.
Responsibilities
- Lead Klick's media strategy and planning capabilities, defining investment philosophy, channel frameworks, and audience architecture to drive client business outcomes.
- Build and develop a high-performing media strategy team, cultivating analytical depth, strategic thinking, and senior-level cross-channel expertise.
- Own C-suite client relationships for media strategy and advise on investment strategy, audience planning, and omnichannel integration.
- Drive media measurement and planning innovation through advanced analytics, data partnerships, and attribution approaches that demonstrate media ROI.
- Transform Klick's media planning discipline by defining future-state capabilities, technology investments, and operating models that scale planning quality across the portfolio.
- Present media strategy and performance recommendations at the C-suite level and grow media accounts through strategic counsel.
- Establish planning methodologies and develop team talent to create a differentiated media practice.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
