Digital Media Strategy and Planning Specialist

Live Nation Entertainment•Los Angeles, CA

3d•Hybrid

About The Position

The Digital Media Strategy and Planning Specialist supports the development and execution of digital media campaigns on Live Nation’s Digital Marketing team. The role helps build multi-channel media plans, supports campaign setup and quality assurance, and coordinates with internal teams and channel partners in a fast-paced, results-oriented environment. The position supports Live Nation tours, a Ticketmaster category, or TMS clients. The ideal candidate is detail-oriented, curious about data, and interested in growing into media strategy. The position involves assisting with data-driven planning across direct, paid search, social, and programmatic channels; supporting campaign setup, trafficking, and quality checks; coordinating project deadlines and creative delivery; and helping monitor performance and reporting. It also requires checking AI and dashboard insights against platform data and campaign context, explaining metric changes, and flagging missing context. Live Nation Entertainment describes itself as a live entertainment company encompassing Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. The expected compensation is $54,000–$68,000 USD. Pay is based on factors including market location, qualifications, skills, and experience.

Requirements

Bachelor’s degree in Marketing, Business, or a related subject.
At least 2 years of experience in digital paid media.
Experience with at least one major media platform or tool, such as CM360, Google Ads, SA360, Meta Business Manager, TikTok, Snapchat, Pinterest, X, The Trade Desk, DV360, or Asana.
Foundational knowledge of media math and the digital media landscape.
Proficiency in Microsoft Excel, including formulas, pivot tables, and lookups.
Strong accuracy and attention to detail.
Comfort using AI tools and dashboards, with the judgment to check outputs before sharing.
Ability to thrive in a fast-paced, high-volume environment.
Excellent verbal and written communication skills, including communication across teams.
Active interest in digital advertising and industry trends.

Nice To Haves

Offline media experience.
Agency experience.

Responsibilities

Assist in developing data-driven, multi-channel digital media plans using internal tools and performance data across direct, paid search, social, and programmatic channels.
Support campaign setup and trafficking, including creative delivery, tag management, and vendor coordination.
Quality-check campaign launches for accuracy and consistent execution across platforms.
Partner with media buyers to support campaign actualization, invoicing, and reporting.
Upload third-party performance reports and support non-core reporting tasks.
Maintain up-to-date campaign task tracking in Asana.
Coordinate and track key deadlines, live dates, and creative delivery timelines.
Provide timely updates and assets to internal buying teams.
Understand top-line media performance metrics and suggest optimizations.
Stay informed about relevant media trends and platform developments.
Check AI and dashboard insights against platform data and tour context.
Explain in their own words what a metric means and why it changed.
Flag AI output that is missing context, such as on-sale timing or market nuance.

Benefits

Medical, vision, dental, and mental health benefits for employees and their families.
Access to a health care concierge and Flexible Spending Accounts or Health Savings Accounts.
Free concert tickets.
Paid time off, including paid holidays, sick time, and personal days.
401(k) program with company match.
Stock reimbursement program.
New parent programs, including caregiver leave and baby bonuses.
Fertility, adoption, foster, or surrogacy support.
Career and skill development programs through School of Live.
Tuition reimbursement and student loan repayment.
Volunteer time off.
Crowdfunding match.