Digital Media Strategy and Planning Specialist

Live Nation Entertainment • Los Angeles, CA

4d • $54,000 - $68,000 • Hybrid

About The Position

The Digital Media Strategy and Planning Specialist supports the development and execution of digital media campaigns on Live Nation Entertainment’s Digital Marketing team. The role helps build multi-channel media plans, supports campaign setup and quality assurance, and coordinates with internal teams and channel partners in a fast-paced, results-oriented environment. It supports individual Live Nation tours, a Ticketmaster category, or Ticketmaster Media & Sponsorship clients. The ideal candidate is detail-oriented, curious about data, and interested in growing into media strategy.

Requirements

• Bachelor’s degree in Marketing, Business, or a related subject.
• At least 2 years of experience in digital paid media.
• Experience with at least one major media platform or tool, such as Campaign Manager 360 (CM360), Google Ads, SA360, Meta Business Manager, TikTok, Snapchat, Pinterest, X, The Trade Desk, DV360, or Asana.
• Foundational knowledge of media math and the digital media landscape.
• Proficiency in Microsoft Excel, including formulas, pivot tables, and lookups.
• Strong accuracy and attention to detail.
• Comfort using AI tools and dashboards, with the judgment to check outputs before sharing.
• Ability to thrive in a fast-paced, high-volume environment.
• Excellent verbal and written communication skills, including communication across teams.
• An active interest in digital advertising and industry trends.

Nice To Haves

• Offline media experience.
• Agency experience.

Responsibilities

• Assist in developing data-driven, multi-channel digital media plans across Direct, Paid Search, Social, and Programmatic using internal tools and performance data.
• Support campaign setup and trafficking, including creative delivery, tag management, and vendor coordination.
• Quality-check campaign launches for accuracy and consistent execution across platforms.
• Partner with media buyers on campaign actualization, invoicing, and reporting.
• Upload third-party performance reports and support non-core reporting tasks.
• Maintain campaign task tracking in Asana.
• Coordinate and track key deadlines, live dates, and creative delivery timelines.
• Provide timely updates and assets to internal buying teams.
• Understand top-line media performance metrics and suggest optimizations.
• Stay informed about media trends and platform developments relevant to the business.
• Check AI and dashboard insights against platform data and tour context.
• Explain metrics in their own words, including what a metric means and why it changed.
• Flag AI output that lacks relevant context, such as on-sale timing or market nuance.

Benefits

• Medical, vision, dental, and mental health benefits for employees and their families.
• Access to a health care concierge and Flexible Spending Accounts or Health Savings Accounts.
• Free concert tickets.
• Paid time off, including paid holidays, sick time, and personal days.
• 401(k) program with company match.
• Stock reimbursement program.
• New parent programs, including caregiver leave and baby bonuses.
• Fertility, adoption, foster, or surrogacy support.
• Career and skill development programs through School of Live.
• Tuition reimbursement and student loan repayment.
• Volunteer time off.
• Crowdfunding match.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level