Digital Media Strategy and Planning Manager I

Live Nation Entertainment • Los Angeles, CA

2d • Hybrid

About The Position

The Digital Media Strategy & Planning Manager I owns full-funnel digital media strategy and execution as part of Live Nation’s Digital Marketing team. The role develops and presents data-driven media plans, manages direct media buying from vendor RFP through activation, and turns campaign performance data into clear recommendations for tour marketers and internal stakeholders. The position supports Live Nation tours, a Ticketmaster category, or TMS clients. The ideal candidate combines strategic judgment with AI tools and data dashboards, communicates a clear point of view, and enjoys mentoring junior team members.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• At least 4 years of experience in digital paid media.
• Moderate to deep experience with at least one major media platform or tool.
• Proven ability to manage campaigns end-to-end across multiple digital platforms.
• Experience with direct media buying, including RFPs and vendor negotiation.
• Strong Excel and data analysis skills.
• Confident use of AI tools and data dashboards, with the judgment to test outputs and form independent recommendations.
• Excellent communication, presentation, and client management skills.
• Experience mentoring or training junior team members.

Nice To Haves

• Offline media experience.
• Experience with Campaign Manager 360 (CM360), Google Ads, SA360, Meta Business Manager, The Trade Desk, or Asana.
• Agency experience.

Responsibilities

• Develop and present full-funnel, data-driven media strategies aligned with event goals and audience insights.
• Own direct media buying from vendor RFP and negotiation through activation.
• Oversee campaign execution across platforms to ensure delivery, pacing, and performance align with KPIs.
• Lead reporting strategy and partner with Analytics to generate insights and recommendations.
• Evaluate media performance, implement optimizations, and inform broader strategic direction.
• Collaborate with Marketing, Analytics, and Creative teams to align strategy and execution.
• Build cohesive campaigns across paid, earned, and owned channels.
• Contribute ideas and a point of view in strategic planning sessions.
• Serve as a point of contact for tour marketers, category managers, and external vendors.
• Communicate media performance and strategic recommendations clearly and persuasively.
• Mentor Specialists and Associates through guidance, training, and feedback.
• Support onboarding of new team members and delegate tasks to scale workload.
• Track platform changes and industry trends to identify opportunities.
• Apply knowledge of business priorities across clients, categories, and tour cycles to media planning.
• Provide competitive insights to internal stakeholders and clients.
• Use AI to speed up analysis and drafting while retaining ownership of strategic recommendations and messaging.
• Test AI recommendations against benchmarks and past learnings before presenting.

Benefits

• Medical, vision, dental, and mental health benefits for employees and their families.
• Access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA).
• Free concert tickets.
• Paid time off, including paid holidays, sick time, and personal days.
• 401(k) program with company match.
• Stock reimbursement program.
• New parent programs, including caregiver leave and baby bonuses.
• Fertility, adoption, foster, or surrogacy support.
• Career and skill development programs through School of Live.
• Tuition reimbursement.
• Student loan repayment.
• Volunteer time off.
• Crowdfunding match.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager