Manger, Media Strategy & Planning

Starz Entertainment • Santa Monica, CA

3d

About The Position

The Manager, Media Strategy and Planning assists in developing and executing domestic paid media plans for Starz Entertainment, ensuring plans meet marketing objectives and are carried out efficiently and on time. The role leads regular maintenance of paid media campaigns and manages multi-tactical plans across channels including TV, digital, social, OOH, print, and audio.

This fast-paced role supports media strategy for STARZ Originals, Brand, Affiliate, and Trade initiatives. It involves hands-on paid social campaign execution and optimization, collaboration with the media agency, campaign performance analysis, financial stewardship, creative coordination, and cross-functional partnership. The position is based in Los Angeles for the stated salary range; the job description does not specify the workplace arrangement.

Requirements

• At least 4 years of experience in media planning, entertainment marketing, agency, client-side media, or a related field.
• Hands-on experience building, managing, and optimizing paid social campaigns, including direct experience using paid social buying platforms.
• Strong understanding of paid media planning and execution across Linear, Digital, Social, Streaming/CTV, OOH, and Audio.
• Experience managing media agencies, campaign budgets, audience targeting, optimization, and performance reporting.
• Strong organizational and project management skills, including the ability to manage multiple campaigns, budgets, timelines, and priorities simultaneously.
• Strong communication and presentation skills, with demonstrated experience working across cross-functional teams.

Nice To Haves

• Experience in streaming, television, or entertainment.

Responsibilities

• Support the development of paid media strategies and plans across STARZ Originals, Brand, Affiliate, and Trade initiatives.
• Execute and optimize paid social campaigns across Meta, TikTok, Reddit, X, Snapchat, Pinterest, and emerging platforms.
• Partner with the media agency to translate campaign objectives, target audiences, and marketing priorities into cross-channel media strategies.
• Evaluate media plans, audience strategies, platform recommendations, flighting, and budget allocations across Linear, Digital, Social, Streaming/CTV, OOH, and Audio.
• Stay current on emerging platforms, audience behaviors, targeting capabilities, and media opportunities to inform campaign recommendations.
• Manage day-to-day agency and partner communication to ensure campaigns are executed accurately, efficiently, and on time.
• Track campaign budgets, timelines, placements, creative needs, and deliverables across multiple campaigns.
• Monitor campaign performance and work with agencies and Analytics to identify optimization opportunities and measure results against campaign objectives and business KPIs.
• Synthesize campaign reporting and performance data into actionable insights and recommendations for current and future media strategy.
• Manage financial stewardship of media investments, including budgets, savings, make-goods, and credits.
• Partner with Creative, Marketing, PR, Digital/Social, Direct Response, Research/Analytics, Affiliate, and other teams to align campaign priorities.
• Manage media creative needs, specifications, deadlines, and delivery, and help identify suitable assets and messaging for different audiences and platforms.
• Develop briefs and support RFPs for media partners, custom opportunities, and strategic partnerships.
• Build and maintain relationships with media partners and vendors to support effective executions and identify new opportunities.

Benefits

• Medical, dental, and vision insurance.
• 401(k) retirement plan with company match.
• Approximately 20 paid company holidays annually.
• Accrued vacation time, with accrual rates scaling and capped based on tenure.
• 80 hours of front-loaded sick leave each year.
• 5 days of front-loaded wellness leave each year.
• Eligibility for a discretionary annual bonus; payout is not guaranteed and depends on individual performance, company performance, and leadership approval.
• Merit increase.
• Tuition reimbursement up to a graduate degree.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed