VP Marketing

SharkNinja•Needham, MA

3h•$265,000 - $300,000•Onsite

About The Position

SharkNinja is seeking a VP, Marketing to lead global category strategy, positioning, and go-to-market execution for a $2B+ portfolio of kitchen and home appliances. This role requires a leader who can protect and grow mature, commercially scaled businesses through sharp strategy, disciplined execution, and continuous innovation. The VP will ensure category strategies align with global priorities and are designed for commercial impact, integrating consumer insight, product marketing, and end-to-end commercialization to deliver both near-term results and long-term brand equity. The company is building an AI-native culture and encourages bold experimentation and adoption of new tools.

Requirements

15+ years of progressive marketing experience, including global category or product marketing leadership within a consumer products company.
Strong business and commercial acumen, with a track record of growing mature categories and driving portfolio performance.
Experience leading international teams or portfolios with significant regional nuance.
Demonstrated ability to lead through complexity, influence cross-functionally, and balance long-range thinking with fast execution.

Responsibilities

Develop strategies that protect the legacy of mature businesses while infusing them with innovation to maintain relevance.
Translate brand direction and business goals into insight-driven category plans that ensure commercial strength and consumer resonance across markets.
Own the full go-to-market planning process for new product launches, focusing on driving retailer momentum and consumer demand.
Create playbooks and toolkits that enable global consistency with room for regional adaptation.
Shape the annual marketing calendar across categories, balancing innovation moments with core business sustainment.
Ensure in-market stories and product campaigns are aligned to category priorities and built to convert.
Maintain a consumer-led lens while building strategies that respect the unique maturity and market behavior of the portfolio.
Build and lead a team with strong commercial instincts and global fluency, capable of navigating mature, complex categories.
Foster a culture grounded in action, learning, and adaptability, encouraging teams to tackle problems head first, test and pivot, and make decisions with confidence.
Champion a differentiated, insight-driven approach to marketing, pushing for bold thinking and refusing to settle for easy answers or conventional playbooks.
Model the ‘Outrageously Extraordinary’ mindset: a deep belief that results are personal, challenges are invitations to learn, and speed matters more than perfection.