VP Marketing

Upperline Health•Nashville, TN

5h•Hybrid

About The Position

Upperline Health is seeking an analytically rigorous and strategically minded Vice President of Marketing to architect, measure, and continuously optimize our enterprise-wide growth strategy. As a key member of the executive leadership team, you will own brand identity, patient acquisition strategy, and market positioning for Upperline and all its affiliates across 200+ locations and more than 20 states nationwide. This is a high-impact role requiring deep expertise in data-driven marketing, operational execution, and the leadership of a multi-disciplinary team in a fast-paced, private equity-backed healthcare environment. This leader will be responsible for enhancing and scaling the marketing department through a phased approach with hiring talent, internalizing critical functions currently outsourced to agencies, and creating operational resilience that reduces vendor dependency and strengthens institutional knowledge. The ideal candidate thrives in high-growth, acquisition-driven environments and has a demonstrated ability to build teams and infrastructure from the ground up. This is a hybrid position, commuting into our Nashville office 2-3 days/ week.

Requirements

8+ years of progressive marketing leadership experience, with at least 5+ years in multi-site healthcare preferred.
Proven track record in a high-growth, early-stage environment preferred
Bachelor’s degree in Business or Marketing required; MBA strongly preferred.
Deep fluency in inbound/omnichannel marketing, PPC, and SEO - with demonstrated hands-on experience in analytics platforms such as SEM Rush, Looker, Google Analytics 4, or equivalent BI tools.
Exceptional ability to build analytical frameworks from scratch, synthesize complex datasets, and translate findings into executable strategies—comfortable working directly in data rather than relying solely on analyst support.
Working knowledge of SQL or similar querying languages to independently extract and interrogate data is strongly preferred.
Demonstrated experience in managing, mentoring, and scaling diverse teams.

Nice To Haves

You don’t just follow a vision—you help shape it, and you back every strategic bet with a testable hypothesis and a clear success metric.
You crave the responsibility of building a category-leading brand.
You build the measurement framework before launching the initiative.
You are as comfortable in a dashboard or dataset as you are in a boardroom, and your strategies are always anchored in evidence rather than intuition alone.
You have built marketing teams and infrastructure from lean starting points.
You know how to phase hiring, transition from agency-dependent to in-house capability, and create operational resilience across a growing function.
You lead with humility and determination.
No task is too small if it contributes to the success of the mission, and no obstacle too large to overcome through creative problem-solving.
You possess the executive presence to influence stakeholders at the Board level while motivating team members across various functions.
You are naturally curious, constantly seeking ways to disrupt the status quo and improve the patient experience—driven by data, not assumptions.

Responsibilities

Lead the design and implementation of comprehensive marketing and advertising programs across the entire Upperline portfolio.
Translate high-level business goals into a data-backed marketing roadmap with clearly defined KPIs and measurement frameworks that drive patient volume, brand awareness, and brand equity.
Own and optimize the full marketing stack—including SEO/SEM, reputation management, social media, and traditional media --- with direct, hands-on fluency in platform analytics, reporting, and attribution modeling.
Ensure a seamless patient journey across all digital and physical touchpoints.
Manage the total marketing budget with full accountability for building and presenting data models and dashboards (Tableau, Looker, or equivalent) that quantify ROI, CAC, and multi-channel attribution to the ELT.
Own the end-to-end marketing integration of acquired practices, including provider onboarding, listing and directory management, web hosting transitions, vendor and agency setup, local marketing activation, and brand alignment.
Establish scalable, repeatable integration playbooks to support acquisition velocity without sacrificing quality or consistency.
Continuously evaluate the marketing vendor ecosystem and develop business cases for internalizing functions where in-house execution delivers better performance, lower cost, or stronger institutional knowledge.
Manage agency transitions with minimal disruption to campaign performance and patient acquisition.
Drive industry research and competitive analysis to keep Upperline at the forefront of the healthcare landscape.
Oversee brand integrity, business development messaging, and community connectivity efforts.
Translate outputs from branding exercises into actionable brand standards and ensure key themes are woven consistently through patient-facing programs, marketing channels, and stakeholder communications.
Serve as the primary marketing liaison to operational leadership, working proactively with Regional Leadership to ensure marketing efforts are aligned with clinic capacity, local market needs, and company-wide initiatives.
Provide external messaging and communications strategy, ensuring a unified voice across patients, providers, and stakeholders.
Partner with the People Team to align company branding with employer branding and voice.
Architect and scale a high-performing internal marketing team through phased hiring aligned to business priorities.
Manage strategic partnerships with external agencies and vendors, holding them accountable to performance benchmarks while building internal capability to reduce long-term dependency.