VP-Marketing

Uniti

21h•Remote

About The Position

Uniti Fiber is seeking a strategic, hands-on, and transformational marketing executive to serve as the senior leader responsible for the company’s full marketing and go-to-market function. This role will own the end-to-end marketing strategy and execution for the business, including internal and external marketing, brand, positioning, product marketing, demand generation, digital marketing, communications, sales enablement, customer lifecycle marketing, marketing operations, analytics, and agency management. Reporting to the President of Sales, this executive will build and lead the marketing organization, define the company’s market story, and create a scalable go-to-market engine that drives revenue growth, market penetration, and brand strength. The ideal candidate is both a strategic architect and an execution-focused operator who can build from the ground up, lead cross-functional alignment, and deliver measurable business impact.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field required; MBA or advanced degree preferred
15+ years of progressive marketing leadership experience, including executive ownership of a broad marketing function
Proven experience leading both strategy and execution across brand, product marketing, demand generation, digital, and communications
Strong track record of building or transforming marketing organizations and operating models
Demonstrated success driving pipeline, revenue growth, market expansion, and customer engagement
Experience in telecom, fiber, broadband, connectivity, technology, or similarly complex B2B growth environments strongly preferred
Deep understanding of go-to-market planning, commercialization, and cross-functional execution
Strong financial and analytical acumen, including budget ownership, forecasting, and performance measurement
Exceptional communication, leadership, and stakeholder management skills
Ability to operate effectively in a fast-paced, evolving, high-accountability environment

Nice To Haves

A strategic thinker with strong commercial instincts
A builder who can create structure, process, and momentum from the ground up
A leader who can balance vision with operational discipline
A collaborative executive who can influence across functions and levels
A decisive, accountable operator with a bias for action
A strong people leader who can attract, develop, and retain top talent

Responsibilities

Develop and lead the overall marketing and go-to-market strategy for Uniti Fiber
Build a high-performing marketing organization with clear structure, accountability, and performance expectations
Define market segmentation, target audiences, ideal customer profiles, and value propositions
Lead brand strategy, brand architecture, messaging, and positioning across all customer and stakeholder audiences
Own product marketing, including launch planning, competitive differentiation, sales messaging, and commercialization strategy
Design and execute integrated demand generation programs to drive awareness, lead generation, pipeline growth, and revenue
Oversee digital marketing strategy and execution across web, paid media, SEO/SEM, content, email, and social channels
Lead field and channel marketing initiatives that support direct and partner sales motions
Own sales enablement strategy, including collateral, tools, messaging, training, and launch communications
Lead external communications, public relations, thought leadership, and reputation-building efforts
Develop customer marketing programs that support acquisition, onboarding, retention, upsell, and advocacy
Establish the marketing operating model, including annual planning, budget management, KPI reporting, attribution, martech, and analytics
Partner closely with Sales, Product, Operations, Finance, and executive leadership to align strategy and execution
Manage agency and vendor relationships to maximize performance, efficiency, and return on investment