VP Marketing

Work in Ottawa•Ottawa, ON

4d•Remote

About The Position

GSTS is seeking a VP Marketing to establish the foundations of world-class marketing for their dual-use maritime AI platform. This role involves owning the end-to-end marketing strategy and execution, shaping positioning, building a repeatable pipeline engine, and creating a marketing operating system that aligns Sales, Product, and Customer Success. The VP Marketing will be a hands-on player/coach responsible for driving measurable revenue outcomes and influencing growth and brand.

Requirements

10+ years as a leader in B2B marketing, including experience in SaaS or enterprise software, ideally in complex, regulated, or technical domains.
Relevant domain experience marketing to one or more relevant sectors: defence/security, maritime, supply chain/logistics, geospatial.
Proven experience building a marketing engine in an early-stage B2B SaaS startup, including establishing the fundamentals (ICP, positioning, funnel, pipeline reporting, lead lifecycle, handoffs) and scaling output with a lean team.
Comfortable working in a business with limited brand presence and building the marketing foundation required to scale revenue materially over the next 24–36 months.
Strong product marketing capability: positioning, messaging, segmentation, persona development, competitive differentiation, and proof-point storytelling.
Experience producing high-quality sales enablement assets and running a content program that supports long-cycle enterprise deals.
Strong operational discipline with marketing metrics: Comfortable with funnel definitions, conversion rates, attribution basics, and pipeline reporting. Experience working closely with Salesforce/CRM and RevOps processes.
Proven ability to work effectively with sales/technical SMEs to produce accurate content in domain-heavy environments.
Excellent executive communication skills: can operate credibly with the CEO, COO, CSO, CPTO, and external stakeholders.
Must pass a criminal background check and provide two professional references.
Must be eligible for Canadian Controlled Goods Program (CGP) clearance.

Responsibilities

Own marketing strategy and execution to grow pipeline and bookings across Defence & Security and Shipping/Supply Chain.
Lead positioning and messaging: Clarify ICPs and personas per segment, and sharpen value proposition, differentiation, and proof points.
Provide sales enablement and field support by building and maintaining core sales assets (pitch deck, brochures, case studies, solution briefs) aligned to buyer stages and objections.
Manage the event and conference engine, planning and executing conference strategy end-to-end.
Drive demand generation with measurement discipline, establishing appropriate channel mix and reporting tied to pipeline and closed revenue.
Lead the content system, building an efficient content production workflow that reduces iteration cycles while ensuring domain accuracy and customer resonance.
Own brand and website, leading refresh efforts to align story, visuals, and proof with GSTS’s dual-use credibility.
Ensure cross-functional alignment by partnering tightly with Sales, Customer Success, and Product/Technology.
Build the marketing operating system, defining marketing KPIs, reporting cadence, planning rhythm, and handoffs with Sales and RevOps.