VP, Marketing

Global Spatial Technology Solutions•Ottawa, ON

2d•Remote

About The Position

Global Spatial Technology Solutions (GSTS) is a Global Maritime Intelligence company delivering solutions to enhance decision-making across the maritime and logistics industry. Our platform, OCIANA, is designed to save lives, energy and the environment on a global scale using innovative data collection and analysis techniques. GSTS is building a team to support the continued development and commercialization of this capability, which will have a major impact on maritime risk and vessel efficiency on a global scale. We seek individuals with drive, initiative, and motivation to join our team and make the world safer and greener for all. Read more at: www.gsts.ca

Requirements

10+ years as a leader in B2B marketing, including experience in SaaS or enterprise software, ideally in complex, regulated, or technical domains.
Relevant domain experience marketing to one or more relevant sectors: defence/security, maritime, supply chain/logistics, geospatial.
Proven experience building a marketing engine in an early-stage B2B SaaS startup, including establishing the fundamentals (ICP, positioning, funnel, pipeline reporting, lead lifecycle, handoffs) and scaling output with a lean team.
Comfortable working in a business with limited brand presence and building the marketing foundation required to scale revenue materially over the next 24–36 months.
Strong product marketing capability: positioning, messaging, segmentation, persona development, competitive differentiation, and proof-point storytelling.
Experience producing high-quality sales enablement assets and running a content program that supports long-cycle enterprise deals.
Strong operational discipline with marketing metrics: Comfortable with funnel definitions, conversion rates, attribution basics, and pipeline reporting. Experience working closely with Salesforce/CRM and RevOps processes.
Proven ability to work effectively with sales/technical SMEs to produce accurate content in domain-heavy environments.
Excellent executive communication skills: can operate credibly with the CEO, COO, CSO, CPTO, and external stakeholders.
Candidates must pass a criminal background check and provide two professional references.
All candidates must be eligible for Canadian Controlled Goods Program (CGP) clearance.

Responsibilities

Own marketing strategy and execution to grow pipeline and bookings across two motions: Defence & Security and Shipping/Supply Chain.
Positioning and messaging leadership: Clarify ICPs and personas per segment, and sharpen value proposition, differentiation, and proof points.
Sales enablement and field support: Build and maintain core sales assets (pitch deck, brochures, case studies, solution briefs) aligned to buyer stages and objections.
Event and conference engine: Plan and execute conference strategy end-to-end.
Demand generation with measurement discipline: Establish the channel mix appropriate to stage (events, outbound support, partners, targeted inbound), and reporting tied to pipeline and closed revenue.
Content system leadership: Build an efficient content production workflow that reduces iteration cycles, while ensuring domain accuracy and customer resonance.
Brand and website ownership: Lead website and brand refresh efforts, ensuring the story, visuals, and proof align with GSTS’s dual-use credibility.
Cross-functional alignment: Partner tightly with Sales, Customer Success, and Product/Technology to ensure marketing claims match reality, feedback loops are tight, and customer insights shape messaging and content priorities.
Build the marketing operating system: Define marketing KPIs, reporting cadence, planning rhythm, and handoffs with Sales and RevOps.