VP Marketing

MoonLake Immunotherapeutics AG

About The Position

The VP Marketing will lead the development and execution of MoonLake Group’s marketing strategy, building a strong, differentiated brand foundation to support the product and future indication launches and long-term growth. This role is responsible for shaping the company’s commercial narrative, ensuring strategic alignment across functions, and translating scientific innovation into clear, compelling value for key stakeholders, including healthcare professionals, patients, and internal leadership.

Requirements

  • Bachelor’s degree required
  • 15+ years of progressive biopharma commercial experience
  • Significant experience in immunology, or dermatology markets
  • Demonstrated leadership of pre-launch and launch marketing
  • Experience with competitive launch environments
  • Deep familiarity with FDA promotional regulations and governance
  • Proven success building and leading high-performing marketing teams
  • Strong ability to translate complex clinical data into compelling value stories
  • Experience managing top-tier agencies and sizable marketing budgets
  • Executive presence with confidence engaging senior leadership
  • Track record of effective cross-functional partnership

Nice To Haves

  • Advanced degree (MBA, PhD, PharmD, or MD) strongly preferred

Responsibilities

  • Lead US marketing and brand plan incl. differentiation, positioning and tactics across the product lifecycle, aligned with MoonLake’s clinical stage, corporate objectives, and commercial ambition.
  • Execute US pre-launch strategy and launch readiness, including positioning, messaging, segmentation, and execution planning to ensure successful market entry.
  • Oversee MoonLake’s HCP and Consumer promotional campaign and activity.
  • Oversee MoonLake’s Peer to Peer, congress and KOL engagement.
  • Drive marketing strategy through deep customer, market, and competitive in-sights, ensuring clear prioritisation and measurable impact.
  • Partner closely with Commercial, Medical Affairs, Market Access, Regulatory, and Legal to deliver integrated, compliant marketing programmes.
  • Oversee US omnichannel engagement strategies that effectively reach and influence key healthcare stakeholders. Ensure Omnichannel orchestration execution at launch by wining with Data and Technology.
  • Build, lead, and establish a high-performing US marketing organisation with clear accountability and strong executional excellence.
  • Lead external agency relationships and marketing investment, ensuring high-quality delivery, operational rigour, and financial discipline.
  • Serve as a senior commercial leader, providing strategic input to executive leadership on US commercial planning and growth decisions.

Benefits

  • An opportunity to learn and grow alongside experienced professionals in a supportive and innovative biotech environment.
  • Contribute to ground-breaking projects that have the potential to transform global healthcare.
  • Enjoy a healthy work-life balance while making meaningful contributions to our team.
  • A clear path for career progression, with the chance to take on more responsibilities as you develop your skills.
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