VP - Marketing

TESTEQUITY HISCO GROUP•North Richland Hills, TX

1d•Hybrid

About The Position

The VP of Marketing will lead the development and execution of the organization’s marketing strategy, with responsibility for supplier marketing, brand marketing, digital marketing, demand generation, account-based marketing (ABM), graphic design, and public relations. This leader will play a critical role in accelerating growth, improving marketing effectiveness, and enabling commercial transformation in a fast-paced, private equity-owned environment. As part of the Marketing Leadership Team, this individual will report to the CMO along with the leaders of Digital Experience and Digital Product Content. This is a highly digital, performance-oriented role with a mix of traditional marketing responsibilities. The ideal candidate will be well versed in paid search, organic search, marketing automation, ABM, lead generation, funnel conversion, and sales enablement, while also bringing a broad understanding of branding, advertising, public relations, supplier/co-op marketing, and the use of AI to improve productivity, decision-making, content development, campaign performance, and operational efficiency.

Requirements

8+ years of progressive marketing experience, including 5+ years of people leadership experience
Proven experience leading B2B marketing programs, preferably in industrial distribution, electronics, manufacturing, supply chain, or a related technical product environment
B.S. in Marketing, Communications, or related degree
Strong experience with marketing automation, ABM, lead generation, funnel management, and campaign performance optimization
2+ years of experience with brand management
2+ years of experience with public relations, advertising and graphic design
Strong understanding of both digital and traditional marketing channels
Experience with paid search, organic search and email marketing
Proven experience with social media campaigns and online marketing
Demonstrated ability to use AI, automation, analytics, and marketing technology to improve team efficiency, campaign effectiveness, personalization, and decision-making
Experience operating in a fast-paced, metrics-driven, private equity-owned, transformation, turnaround, or high-growth environment preferred
Strong commercial orientation with the ability to translate marketing activity into measurable business outcomes, including revenue, margin, pipeline, customer retention, and customer acquisition
Ability to manage multiple projects simultaneously, set priorities, and allocate resources to appropriately
Technology experience with marketing automation, CRM, CMS, analytics/reporting tools, AI-enabled productivity or content tools, WordPress, Office365, and related platforms; Marketo experience preferred
Applicants must be authorized to work in the US without sponsorship

Nice To Haves

MBA is preferred
Preferred work location: Dallas, TX, with ability to collaborate effectively across distributed teams and travel as needed
Marketo experience preferred

Responsibilities

Develops the marketing strategy with input from key stakeholders across the business
Manages and oversees the marketing budget, making critical decisions on marketing mix and performance
Leads the day-to-day operation of the marketing team including prioritization, recruitment and development of the team
Establishes key performance indicators for the team and communicates results on a regular basis
In coordination with the CDMO, defines the brand strategy, brand guidelines, value propositions, and personas to inform marketing activities
Manages the marketing plan and develops campaigns to increase awareness of the brand and our value propositions
Develop and manage marketing calendar (launches, trade shows, campaigns, & co-marketing)
Proposes and manages marketing research to measure brand awareness, customer satisfaction and customer experience
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Leads digital marketing automation program
Owns demand generation strategy, including ABM, lead generation, lead nurturing, pipeline acceleration, and campaign performance across priority customer segments and target accounts
Partners closely with Sales, eCommerce, Product, Supplier Management, and Commercial leadership to align marketing programs with revenue, margin, customer acquisition, retention, and share-of-wallet objectives
Identifies and deploys AI-enabled tools and workflows to improve marketing productivity, campaign execution, content creation, analytics, personalization, and operational efficiency
Builds a disciplined marketing operating rhythm, including clear priorities, scorecards, testing plans, budget accountability, and regular performance readouts to senior leadership
Drives change management and marketing transformation initiatives, balancing speed, quality, accountability, and cross-functional alignment in a private equity-backed growth environment
Works with the Sales team to manage the lead nurturing process, measuring the effectiveness of lead generation all the way to a sale
Improves lead management processes by strengthening lead scoring, routing, attribution, conversion reporting, and closed-loop feedback with Sales
Oversee creation and delivery of press releases, advertisements, and other marketing materials
Other duties as assigned