VP, Marketing

Warner Music Group • Nashville, TN

1d • Onsite

About The Position

At Warner Music Group (WMG), we are a global collective of music makers and music lovers, tech innovators, inspired entrepreneurs, game-changing creatives, and passionate team members. We are guided by three core values: Curiosity, Collaboration, and Commitment. WMG is home to a wide range of artists, musicians, and songwriters, and we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

This role will work closely with various internal departments (Artist Development, Creative, Streaming, + more), along with artists, managers, and external partners to create, strategize, and improve opportunities in the marketplace for the entire Warner Music Nashville roster. You will work with an energetic, fast-paced team of people committed to driving awareness and engagement for our artists and their music.

Requirements

• Strong organization skills
• Excellent communicator
• Dedicated professional
• Goal Oriented - set both short- and long-term goals for staff, motivating them towards high performance.
• Exhibit Strong Leadership and Problem-solving Skills to drive and motivate team members and major projects or initiatives across multiple departments.
• Establish and maintain excellent relationships with artist teams and decision-makers, continuously communicating priorities and exploring new opportunities to drive new revenue.
• Sound and practical business judgment.

Nice To Haves

• Successfully worked in a Vice President role in the consumer marketing space for 5+ years, with experience in digital marketing
• 5+ years of management experience in digital marketing, direct marketing or e-commerce, client and/or agency experience preferred
• Experience mentoring and managing staff at various levels

Responsibilities

• Develop marketing tactics/plans/concepts to create awareness and drive affinity, consumption and engagement for all WMN artists.
• Work with team of Artist Development staff and digital team to maximize e-mail / social media / web-based and traditional marketing.
• Advise on commerce & content roadmaps across social platforms.
• Leverage first party data insights to make recommendations for targeting and ad campaigns.
• Help in development of industry and label events.
• Create “first of it’s kind” initiatives to move audience into engaged fandom.
• Work directly with artists to expand the reach of their vision and stories.
• Collaborate with different marketers across the global WMG label network.
• Develop and support digital marketing strategies.
• Execute marketing campaigns.
• Define & measure effectiveness of campaigns with clear OKRs (Objectives / Key Results).
• Assist in developing e-commerce marketing strategies.
• Plan & market events in support of our artists and company.

Benefits

• Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed