VP, B2B Marketing

Luminize•San Diego, CA

4d•$250,000 - $300,000•Onsite

About The Position

At Luminize, we help brands win, and as one of the top 5 Amazon sellers in the US, we’re looking for top performers to grow with us. We're defining a category, not just filling a role. As our VP of Marketing, you'll build and scale a B2B marketing function from the ground up — setting the vision, shaping the narrative, and establishing Luminize as the trusted growth partner for enterprise brands navigating Amazon and beyond. This is a rare opportunity to own the strategy and roll up your sleeves to execute it.

Requirements

12+ years of progressive B2B marketing experience, ideally in SaaS, ecommerce, or tech-enabled services, with a strong grasp of enterprise buyer journeys
3+ years in a senior marketing leadership role with a proven track record of building and scaling marketing teams
Demonstrated ownership of or direct influence over pipeline and revenue outcomes
Strong foundation in demand generation, positioning, and go-to-market strategy, with experience partnering closely with Sales in high-growth environments
Familiarity with best-in-class marketing tech stacks including CRM, automation, and analytics tools
Bachelor's degree in Marketing, Business, or related field (or equivalent experience)

Nice To Haves

Experience in ecommerce, marketplaces, or related ecosystems
Background spanning both services and SaaS models
Experience in earlier-stage or high-growth companies

Responsibilities

Define the long-term marketing vision aligned to company growth and revenue objectives, identify priority segments and ICPs, and establish the planning processes and operating rhythms that power our next phase of growth.
Build, develop, and lead a high-performing modern B2B marketing team — and serve as a key voice on the leadership team influencing strategy well beyond marketing.
Define and evolve Luminize's positioning as the marketplace growth partner for enterprise brands.
Translate proprietary data, client outcomes, and market insights into compelling POVs, editorial content, and executive visibility that engages senior ecommerce and brand leaders.
Shape and scale the Luminize brand across all external touchpoints — driving awareness and credibility through PR, events, partnerships, and executive engagement.
Ensure consistency, quality, and authority of messaging at every stage of the funnel.
Own marketing's contribution to pipeline and revenue.
Build scalable, multi-channel demand generation programs across content, digital, ABM, partnerships, and events — partnering closely with Sales to define target accounts, conversion strategies, and pipeline acceleration initiatives.
Define and implement the marketing tech stack, data model, and reporting framework.
Establish full-funnel measurement, forecasting, and performance management, and build a culture of data-driven decision making with clear attribution and actionable insights.
Operate as a collaborative partner across Sales, Product, Finance, and Customer Success.
Prepare and present marketing performance updates to executive leadership, clearly connecting marketing activity to business outcomes.