VP Marketing
About The Position
The VP of Marketing is the senior-most marketing leader within the organization, responsible for owning and scaling the entire marketing function across Brand & Creative, Performance & Growth Marketing, Lifecycle Marketing (Email, SMS & Retention), Social, Content & Community, Creator & Partnership Marketing, and PR & Communications. This is a player-coach role requiring both strategic leadership and hands-on execution. The VP of Marketing will partner directly with the CEO and executive leadership team to drive brand equity, customer acquisition, retention, and profitable growth across all channels.
Requirements
- 12+ years of marketing experience, including 3+ years in a senior leadership capacity (VP level preferred)
- Experience scaling high-growth DTC or omnichannel consumer brands
- Deep expertise in performance marketing, customer acquisition, retention, and ecommerce growth
- Strong understanding of key business and marketing metrics including MER, CAC, LTV, ROAS, and attribution
- Proven ability to lead both brand marketing and performance marketing functions
- Experience building, developing, and scaling high-performing teams
- Experience growing creator, ambassador, influencer, and partnership programs into measurable business drivers
- Familiarity with Shopify, Klaviyo, GA4, Triple Whale, Northbeam, and related ecommerce technology platforms
- Experience operating successfully within founder-led and rapidly growing organizations
Nice To Haves
- International expansion experience across markets such as the UK, EU, Canada, and Australia preferred
Responsibilities
- Own and evolve the brand across all consumer touchpoints
- Lead creative strategy across paid, organic, and lifecycle channels
- Build and manage an integrated marketing calendar
- Maintain a high standard of creative excellence and brand consistency
- Own DTC growth across Meta, Google, TikTok, YouTube, Amazon Ads, and emerging channels
- Manage full-funnel performance metrics including MER, CAC, LTV, ROAS, and attribution
- Foster a culture of testing, optimization, and continuous improvement
- Own marketing budgets and contribute to broader business planning and forecasting
- Build and scale email, SMS, loyalty, and retention programs
- Improve repeat purchase rate, retention, and customer lifetime value
- Develop segmentation, personalization, and customer journey strategies
- Lead organic social strategy across key platforms
- Scale creator, athlete, ambassador, and partnership programs into meaningful growth channels
- Strengthen community engagement and brand affinity
- Own PR strategy, brand storytelling, and cultural relevance initiatives
- Partner closely with Ecommerce leadership on CRO initiatives, PDP optimization, and customer experience improvements
- Lead go-to-market strategy for product launches and major campaigns
- Support international expansion efforts across key global markets
- Build, lead, and develop a high-performing marketing organization
- Manage agencies, consultants, and external partners
- Collaborate cross-functionally with Product, Finance, Operations, Supply Chain, and Ecommerce teams
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
