VP, Marketing

ServiceNow•New York, NY

7d•$260,900 - $300,000•Hybrid

About The Position

ServiceNow is seeking a visionary VP Product Marketing to lead the global strategy for its industry-leading Security & Risk portfolio. This role will architect the company's positioning and messaging, ensuring ServiceNow's ability to secure and govern every asset and identities is clearly differentiated and communicated. The VP will oversee global growth plans, define positioning, and develop a differentiated narrative around AI-powered innovation. They will act as a strategic partner to the executive leadership team, identifying market opportunities and understanding CISO and Chief Risk Officer pain points. Collaboration with Analyst Relations teams is crucial to maintain a dominant 'Leader' position in industry analyst reports.

Requirements

15+ years of relevant marketing experience, with a heavy focus on B2B cybersecurity or high-scale SaaS.
BSc/MSc or MBA in Marketing, Communications, or a related technical field.
Deep expertise in the cybersecurity landscape.
Demonstrated success in building and scaling marketing functions within hyper-growth environments.
The ability to distill complex, technical AI and networking concepts into memorable, human-centric narratives.
A relationship builder who can connect the dots between Product, Sales, and Customer Success to create a unified market front.
Experience managing large, distributed teams across multiple time zones with a focus on high-velocity execution and detail.
Exceptional communication skills with the confidence to influence and advise C-level executives both internally and externally.

Responsibilities

Identify expansion opportunities within the ServiceNow portfolio, specifically targeting the convergence of Security capabilities in the Agentic era.
Develop high-impact messaging that articulates the ServiceNow value proposition across the entire asset attack surface, ensuring resonance with both technical buyers and C-suite executives.
Support the strategic relationship with industry analysts, working closely with the AR teams. Deliver briefings, demos as part of evaluation cycles, and ensure our innovation roadmap and vision are accurately reflected in influential market reports.
Oversee deep-dive research into market requirements, macroeconomic trends, and the competitive landscape to keep ServiceNow two steps ahead of legacy security vendors.
Partner with Product Management, Business Unit leaders, and Sales to design the Go-to-Market strategies and resource alignment necessary to exceed ARR growth objectives.
Collaborate with brand and editorial teams to elevate storytelling, positioning the company as a leader in Security.
Design the global content strategy for product launches, demand generation, and website presence, ensuring a consistent and compelling voice.
Lead the creation of world-class enablement materials, equipping our global sales force and channel partners to win in complex, competitive environments.
Provide world-class mentorship to the Product Marketing teams, managing the hiring, development, and retention of top-tier marketing talent.
Dual reporting to the CMO of Armis and the SVP, Product Marketing of ServiceNow, act as a key member of the Marketing Executive team, bringing a product-centric lens to quarterly reviews and long-term strategic planning.