VP, Marketing, eComm

OpenLoop Health

About The Position

OpenLoop’s mission is to bring care anywhere by powering telehealth solutions at scale. We enable healthcare organizations to launch, operate, and grow virtual care services across all 50 states. OpenLoop is looking for a VP, Marketing, eComm to fuel our next wave of growth. In this role, you’ll be the primary architect of our eComm marketing organization, building the function from the ground up within OpenLoop. You will own the strategy, budget, and revenue for our growing eComm initiatives. This role requires a combination of strategic thinking and hands-on execution. We keep meetings minimal and focus on shipping great work, fast. We experiment, build, and obsess over data, incorporating AI into everything we do.

Requirements

10+ years of marketing experience, heavily focused on Direct-to-Consumer (DTC) or E-commerce environments.
Proven experience in AI-driven marketing operations is a requirement for this role.
Deep experience with metrics such as CAC, LTV, and payback periods, with the ability to use advanced modeling to drive these levers.
Recent experience (within the last 3 years) executing campaigns directly within ad platforms and marketing automation tools.
Proven ability to work independently and a comfort with "creating the path" rather than just walking it.
Strong ability to communicate clearly across the team and at executive levels.

Nice To Haves

Experience in the Healthcare or Telehealth industry.
Previous agency experience is a plus.

Responsibilities

Build and Lead: Establish the eComm marketing organization and manage a high-performing team of performance marketers, creatives, and analysts.
Channel Management: Execute and manage complex campaigns across multiple channels, including Meta, Google, and Affiliates.
Life Cycle Marketing: Own the full customer journey, including email, SMS, and abandoned cart recovery strategies.
Creative Iteration: Manage designers in the production of high volumes of video and static imagery, feeding performance data back into the creative cycle to optimize results.
Advanced Analytics: Build and manage the analytics infrastructure using Media Mix Modeling (MMM), incrementality testing, and other advanced statistical models.
AI Integration: Run end-to-end marketing operations using AI to drive efficiency and innovation.
Strategic Growth: Own demand generation analytics and "activation" campaigns to drive revenue from new customers.
Collaboration: Partner cross-functionally within our relatively flat organizational structure to bring new ideas to the table.