VP, Marketing

Health Evolution•Washington, DC

3d•$140,000 - $160,000•Remote

About The Position

As Vice President of Marketing, you will own Health Evolution's brand voice and marketing engine, including building the strategy, campaigns, and infrastructure that make our Summits, Exchanges, Hubs, Networks, and Forum unmissable to the most influential leaders in health care. Reporting to the Executive Vice President of Marketing & Operations, this is a high-visibility role that blends data-driven strategy, brand, media, and communications leadership, and hands-on campaign execution. You will partner closely with the Executive Chairman, Commercial, Product/Experience, and Partnerships teams to ensure marketing amplifies every stage of the member journey, and you will bring AI-enabled ways of working into how the team plans, creates, and measures its impact.

Requirements

10–15 years of progressive marketing experience, including leadership of a marketing function or major marketing pillar within a growth-oriented or brand-sensitive organization.
Demonstrated ability to build and execute a marketing strategy grounded in data — from audience segmentation and funnel analysis to measurement of campaign and channel performance.
Track record of developing and launching PR, media relations, and branding campaigns, including managing agency and media relationships, serving as a spokesperson, and shaping narrative and communications for a discerning, senior audience.
Hands-on experience designing social media campaigns and frameworks, with fluency across platforms and formats appropriate to an executive audience.
Practical, applied experience using AI tools and platforms to inform marketing strategy, content creation, personalization, or operational efficiency.
Marketing experience within health care, professional membership organizations, associations, or premium B2B communities serving a C-suite or executive audience is strongly preferred.
Credible, polished communicator able to represent the brand directly to CEOs, health system leaders, and board-level audiences.
Experience building and leading marketing teams, managing budgets, and operating as a trusted partner to executive leadership; comfortable in a fast-moving, still-scaling environment.

Nice To Haves

Marketing experience within health care, professional membership organizations, associations, or premium B2B communities serving a C-suite or executive audience is strongly preferred.

Responsibilities

Develop and own Health Evolution's integrated marketing strategy, from brand, demand generation, to member engagement, all aligned to organizational growth and retention goals
Build a measurement and analytics framework that connects marketing activity to pipeline, membership growth, event utilization, and renewal
Use data to continuously refine strategy and prove ROI to executive leadership
Set the marketing roadmap and prioritize initiatives against clear KPIs
Lead the positioning, messaging, and go-to-market planning for Health Evolution's brand and major convenings
Direct PR strategy and execution, including launch campaigns that elevate Health Evolution's voice in health care media and industry conversations
Curate brand narrative and creative standards that hold up to a C-suite audience
Serve as a key media contact, building relationships with health care trade and business press to secure coverage and manage inbound press inquiries
Oversee internal and external communications, including executive and member communications, ensuring consistent messaging across all channels
Architect always-on and campaign-specific social media strategy and frameworks across channels, tailored to an executive and highly credentialed audience
Oversee content, paid, and organic programs that build reach without diluting brand credibility
Champion the practical use of AI across the marketing function — content development, personalization, campaign optimization, and workflow efficiency
Scale output and sharpen targeting without sacrificing quality or voice
Recruit, develop, and lead a high-performing marketing and communications team
Partner closely with Product/Experience, Commercial, and Operations teams to ensure marketing amplifies the member journey, from awareness and recruitment through onboarding, engagement, and renewal
Own the marketing budget, agency and vendor relationships, and prioritization across competing initiatives