VP, Marketing

Arcadia

6d•$175,000 - $314,000•Remote

About The Position

Arcadia is seeking a visionary, strategic, and growth-oriented VP, Marketing to join the Commercial team. This individual will oversee and hold ultimate accountability for Arcadia’s global marketing function, driving brand authority, demand generation, and product positioning for our enterprise enterprise solutions. The ideal candidate is a leader of leaders who thrives on cross-functional collaboration, excels at driving operational excellence, and possesses a forward-thinking mindset capable of integrating AI to transform marketing workflows. You will work hand-in-hand with our C-level executives to scale our market presence and execute a long-term strategic vision. Arcadia is open to fully remote candidates and employees have access to co-working spaces.

Requirements

10+ years of marketing experience with significant time spent leading multi-disciplinary marketing teams (Brand, Product Marketing, Demand Gen, Operations) within a high-growth B2B enterprise SaaS or technology platform.
Demonstrated success managing a 2-3 year strategic planning horizon and driving consistent pipeline execution through direct reports.
Strong experience targeting Fortune 2000 companies, with a deep understanding of complex enterprise buyer journeys and procurement lifecycles.
A proven track record of identifying and integrating AI-assisted technologies or advanced data integrations to scale marketing workflows and maximize ROI.
Exceptional capability to coach, mentor, and build a culture of continuous feedback and high engagement across remote-first teams.
Adept at synthesizing varied perspectives and building strong operational bridges with Sales, Product, and Finance executives.

Nice To Haves

Direct experience in climate tech, sustainability, energy management, or the utilities sector.
Prior experience working in a fast-paced, VC/PE-backed corporate environment during a major scaling phase.
Familiarity with complex data-driven compliance and sustainability reporting frameworks.

Responsibilities

Own the brand and category narrative. Build the company into the category-defining name in its market, with positioning and a story that compounds enterprise value and resonates with customers, partners, and future acquirers.
Build a scalable, accountable demand engine. Stand up a predictable marketing-sourced pipeline across both the direct enterprise and indirect/partner motions, with clean attribution from spend to pipeline to bookings and ARR.
Lead product marketing and positioning. Sharpen messaging, packaging, and competitive differentiation across the platform and solutions, reinforcing the shift toward high-margin recurring revenue.
Tie marketing to the financial story. Own marketing's contribution to CAC, payback, sales efficiency, and net revenue retention — instrumenting the funnel so growth is repeatable and defensible in diligence.
Scale and develop the marketing organization. Recruit, structure, and lead a high-performing team across brand, product marketing, demand generation, corporate communications, and marketing operations as headcount and complexity grow.
Elevate the company's external profile. Lead PR and thought leadership to build credibility with customers,, the market, and strategic partners - drive thoughtful evolution of the brand’s voice and positioning through published articles and curated events
Operate as a go-to-market leader. Align tightly with Sales, Partnerships, and Product across a single revenue lifecycle — drive demand generation and partner to reinforce the customer journey with Customer Success leadership
Define, oversee, and execute Arcadia's holistic marketing strategy, ensuring complete alignment with our broader business direction and commercial growth goals.
Serve as a Strategic Integrator by identifying high-level opportunities for AI to optimize marketing department operations, collaborating with technical teams to deploy robust AI solutions and automated workflows.
Set and drive the bar for operational excellence across the marketing organization, working closely with the CCO and executive team to proactively identify growth opportunities and dismantle roadblocks.
Act as a key influencer and bridge-builder across the company, establishing clear performance expectations between marketing, sales, product, and operations.
Model and champion a healthy culture of feedback within the marketing function and across the broader organization, taking responsibility for the overall cultural health of your teams.
Translate complex company strategies and the "why" behind business decisions into clear, inspiring messages for your team, while training mid-level marketing leaders to do the same.

Benefits

Remote first culture - work anywhere in the US as long as you have a reliable internet connection
Flexible PTO - no accrued hours and no limit on the number of vacation days exempt employees can take each year
11 annual holidays
10 days sick leave
Up to 3 weeks bereavement leave
Up to 4 weeks of caregiver leave
Military leave for eligible services or events
2 volunteer days off
2 professional development days off
10 weeks paid parental bonding leave for all parents and additional medical recovery time for eligible employees
75-95% employer cost coverage for medical, dental, and vision benefits for employees and dependents
Competitive benefits and bonus component to the package