VP-Local-Sales

NCM•New York, NY

2d•Hybrid

About The Position

The VP, Local Sales is a leadership role responsible for developing and implementing local sales strategies across multiple markets while managing major markets and regional sales operations. Reporting to the SVP, Local Sales, the position oversees revenue, profitability, and growth objectives across designated territories, verticals, and key accounts. This player/coach role manages Account Directors, Account Executives, and BDR, while also carrying a personal book of business and individual sales targets. It involves building agency partnerships, cultivating client relationships, and promoting NCM's value proposition within the broader video ecosystem. The role develops local sales business plans and forecasts, identifies market opportunities, oversees sales team performance and development, and supports strategic accounts. It executes sales across onscreen, lobby, digital, cinema, and programmatic platforms, and collaborates with National Sales, Marketing/SIA, the SVP, agencies, and other internal stakeholders. The position is hybrid, operating in a professional office and home-office environment. It routinely uses computers, phones, photocopiers, and filing cabinets. Physical functions may require sitting for prolonged periods. Out-of-market applicants are welcome, but NCM does not pay relocation expenses.

Requirements

Bachelor's degree required; the experience and training section also identifies a college degree in a related field or equivalent experience.
8–10 years of senior sales management experience, including national and local sales experience.
At least 5 years of direct selling experience to clients and strategic partners.
3–5 years of digital sales or sales management experience.
Demonstrated ability to motivate and support a sales team of 10 or more members and manage teams of 10 or more.
Proven track record of exceeding individual sales targets and team management goals.
Ability to balance personal sales responsibilities with team leadership and oversee team performance while managing strategic accounts.
Strong financial and business acumen, including the ability to translate corporate goals into local sales strategies.
Strong leadership, relationship-building, negotiation, collaboration, and stakeholder-influence skills.
Analytical thinking and sound business decision-making for NCM and its partners.
General understanding of diverse data sets and attribution products.
Familiarity with basic business accounting, accounts payable, accounts receivable, and invoicing needs.
Proficiency with Microsoft CRM and Office Suite, with strong to very advanced Excel skills; proficiency with spreadsheets, databases, and formulas.
Exceptional organization and verbal and written communication skills with staff at all levels.
Ability to sell innovative multi-platform media programs.
Self-motivated, assertive, energetic team player with a positive attitude and high energy.
Ability to work in a fast-paced, tight-deadline environment, take initiative, plan strategically, solve problems, and provide timely resolution.
Attention to detail.
Ability to understand and consistently demonstrate NCM's core values: Honor, Innovation, Collaboration, Accountability, and Perseverance.

Responsibilities

Manage a personal book of business, meet individual annual sales targets, grow strategic accounts, and provide direct sales and account management support to enterprise clients.
Balance individual sales responsibilities with team management duties and team performance goals.
Develop and execute local sales business plans covering growth, cost, and customer satisfaction objectives.
Collaborate with the National Sales Team when clients have national and local marketing needs.
Develop accurate forecasts and deliver timely business performance reports.
Compile business and market intelligence to support sales and share gains, competitive responses, and business-unit initiatives.
Identify, assign, and prioritize category targets and market opportunities.
Direct sales activities of 10–15 Major Market Account Directors and Account Executives.
Interview, hire, and train employees; assign and direct work; appraise performance; and develop career plans.
Monitor performance, take improvement actions, hold team members accountable, reward and develop talent, and resolve complaints in accordance with organizational policies.
Develop relationships with advertising agencies, strategic partners, channel partners, and customers.
Execute onscreen, lobby, and digital sales strategies across cinema and programmatic platforms.
Manage customer expectations and ensure customer satisfaction, service, and campaign support.
Work closely with agency teams and internal NCM stakeholders.
Work with the SVP to establish category sales strategies and tactics.
Collaborate with Marketing/SIA teams on local sales materials and pitches.
Develop local market expertise through conferences, resources, and market analysis.
Build agency partnerships involving custom marketing elements and data/attribution solutions.