VP, Sales

Verra Mobility•Arizona_Remote, AZ

About The Position

Verra Mobility is seeking a commercially driven Vice President of Sales to lead the strategy and execution of revenue growth across its Government Solutions safety portfolio. The role is responsible for expanding the company’s presence in the public-sector transportation safety market, deepening existing customer relationships, capturing new opportunities, and accelerating adoption of technology-enabled safety solutions. The VP leads a sales organization serving municipal, county, state, and other government entities, builds trusted executive relationships, and positions Verra Mobility as a strategic partner for communities seeking to improve roadway safety and mobility. As a member of the Government Solutions leadership team, the VP works closely with Product Management, Marketing, Government Affairs, Legal, Finance, Operations, Implementation, and Customer Success. The executive owns the commercial growth agenda, establishes disciplined sales execution, develops future sales leaders, and delivers measurable revenue, bookings, pipeline, and profitability results. The role oversees strategy, sales execution, government and strategic account development, market expansion, solution positioning, organizational leadership, cross-functional customer success, and financial performance. Success includes achieving revenue and bookings targets, building a sustainable pipeline, increasing adoption and market penetration, improving sales productivity and forecasting, expanding government relationships, and building a scalable, accountable sales organization. The position supports Verra Mobility’s mission to improve driver behavior, reduce crashes, and protect drivers, pedestrians, cyclists, and children.

Requirements

15 or more years of progressive sales, business development, or commercial leadership experience.
At least 7 years in senior sales leadership roles, preferably at the VP or equivalent level.
Demonstrated success leading enterprise or government-focused sales organizations with significant revenue responsibility and delivering significant growth against commercial targets.
Proven track record selling complex, technology-enabled solutions in B2G, GovTech, public safety, transportation, smart cities, SaaS, or adjacent markets.
Experience managing long sales cycles, complex RFPs, competitive procurement processes, and multi-year government contracts.
Experience building and developing high-performing, geographically distributed sales teams.
Deep understanding of state and local government sales, public-sector procurement, government budgeting, RFP processes, and contracting environments.
Experience selling to municipalities, transportation agencies, law enforcement organizations, school districts, or other government entities.
Ability to build relationships with senior government executives and elected and appointed officials.
Strong enterprise sales strategy, pipeline management, business development, negotiation, and strategic account management capabilities.
Strong financial acumen, including revenue forecasting, pricing, contract economics, and profitability management.
Ability to identify new markets, assess competitive positioning, and develop differentiated commercial strategies.
Demonstrated success recruiting, developing, and retaining sales leaders and teams; strong coaching, communication, and executive presence.
Ability to influence across a matrixed organization, build cross-functional partnerships, and lead through transformation, organizational change, and business growth.
Exceptional presentation and communication skills, including the ability to explain complex technology solutions and business value to senior government and corporate executives.
Confidence representing the company in high-profile customer engagements, industry forums, and strategic negotiations.
Bachelor’s degree in Business, Marketing, Public Administration, or a related field.
Willingness to travel extensively to support customer relationships, strategic opportunities, and team leadership.

Nice To Haves

MBA or equivalent advanced degree.
Prior experience in a VP or equivalent senior sales leadership role.

Responsibilities

Develop and execute the sales strategy for the Government Solutions safety business, aligned with enterprise objectives and long-term growth priorities.
Own revenue, bookings, pipeline development, and sales performance across assigned safety markets and product portfolios.
Identify and capture opportunities across municipal, county, state, and other public-sector organizations.
Develop growth plans for key markets, geographies, customer segments, and safety solutions, and expand existing customer relationships through additional program adoption and portfolio penetration.
Establish sales targets, territory strategies, account plans, and performance expectations; identify market opportunities, competitive threats, legislative developments, and customer trends.
Partner with executive leadership on annual operating plans, long-range growth strategies, and commercial forecasts.
Build and maintain trusted relationships with government executives, elected and appointed officials, transportation leaders, law enforcement, public works, school districts, and procurement officials.
Lead complex, multi-stakeholder sales pursuits, including public procurement, RFPs, competitive evaluations, proposals, pricing strategies, and contract negotiations.
Develop account-based strategies for high-value government opportunities and strategically important markets, and strengthen customer engagement and executive sponsorship.
Represent Verra Mobility at industry conferences, government forums, transportation safety events, and strategic customer meetings.
Establish disciplined, metrics-driven sales processes for pipeline management, forecasting, opportunity qualification, and execution; drive accountability for pipeline coverage, conversion, win rates, contract value, sales cycle duration, and revenue attainment.
Develop repeatable sales methodologies, value propositions, competitive positioning, and business cases demonstrating economic and community safety benefits.
Improve productivity through territory management, account segmentation, sales enablement, performance management, competitive intelligence, customer discovery, and opportunity management.
Accelerate adoption of red-light safety, speed safety and automated speed enforcement, school bus stop-arm safety, work zone safety, and other automated traffic enforcement and intelligent transportation solutions.
Identify new applications, customer segments, adjacent markets, and geographies; partner with Marketing and Product Management on positioning and messaging and advocate for customer needs in product roadmap discussions.
Build, lead, recruit, coach, develop, and retain a high-performing sales organization and future commercial leaders; establish performance expectations, development plans, and succession strategies.
Foster accountability, customer focus, collaboration, continuous improvement, and effective coordination across geographically distributed teams and functional partners.
Partner with Product Management, Operations, Implementation, Finance, Legal, Marketing, Customer Success, and Government Affairs to deliver a coordinated customer experience and respond to legislative, regulatory, and procurement developments.
Ensure commercial commitments align with operational capabilities, implementation requirements, contractual obligations, and financial objectives.
Work with Customer Success and Operations on retention, program expansion, and long-term account growth; connect customer and field insights to product innovation and business strategy.
Serve as executive escalation point for critical customer relationships and strategic commercial opportunities.
Own the sales organization’s contribution to the Government Solutions financial plan and drive profitable growth through disciplined pricing, contract structures, and commercial decisions.
Partner with Finance on revenue forecasts, annual budgets, pipeline models, and long-range financial plans; evaluate opportunities for revenue potential, profitability, implementation requirements, and strategic value.
Monitor commercial performance, develop corrective actions when results are below plan, and balance near-term revenue objectives with sustainable customer relationships and market development.