VP, Business Development, CTV Content Intelligence

Pixalate, Inc. • New York, NY

6d • Hybrid

About The Position

Pixalate is seeking a VP or Director of Business Development, CTV Content Intelligence, to lead commercial expansion of its CTV content measurement and analytics product suite. This is a senior individual-contributor builder role, with a leadership path, focused on developing a market and product category from the ground up. The position is not quota-carrying, but it owns commercial outcomes and revenue accountability.

The role will scale go-to-market partnerships and lead strategic integrations with technically sophisticated partners across the programmatic CTV supply chain. The near-term priority is SSPs, followed by DSPs and agency buyers. Working closely with product, engineering, marketing, and sales, the position will shape the commercial model, translate market feedback into product requirements, and equip the broader sales organization with a GTM playbook. It reports directly to the CEO and represents Pixalate at industry forums and CTV events.

Requirements

• 8–15 years of experience in business development or commercial leadership within ad tech, CTV/streaming measurement, or advanced TV.
• Deep knowledge of the programmatic CTV ecosystem, including supply-chain dynamics, SSP and DSP relationships, audience measurement, and content transparency.
• Demonstrated experience closing or managing SSP- or DSP-level data partnerships, including segment licensing, supply-path integrations, or data-syndication agreements.
• Prior experience at a data, measurement, or programmatic infrastructure company, such as an SSP, DSP, measurement, identity, or verification company.
• Proven track record of taking a new product or product category to market from an early stage, rather than only managing existing partnership books.
• Existing VP- or C-level relationships across SSPs, DSPs, and major agency holding company trading desks.
• Comfort with technical product conversations involving engineering and product leadership, as well as external technology counterparts at SSPs and DSPs.
• Highly self-directed and able to work effectively with limited infrastructure and a high degree of ambiguity.

Nice To Haves

• Experience with linear TV measurement, audience ratings, or show-level content data, including familiarity with how program-level data is structured, licensed, and used in advertising transactions.
• Understanding of how show-level and program-level transparency affects programmatic CTV buying decisions, campaign planning, and brand safety.
• Experience in the FAST channel ecosystem, including familiarity with free ad-supported streaming platforms, their inventory, and programmatic supply chains.
• Familiarity with EPG data, content metadata standards, or CTV content measurement products.
• Prior experience at or with a leading CTV, linear TV, or cross-platform measurement company.
• Startup or early-stage company experience and comfort working with lean teams and evolving product roadmaps.

Responsibilities

• Scale go-to-market partnerships and drive strategic integrations with partners across the programmatic CTV supply chain, prioritizing SSPs before DSPs and agency buyers.
• Identify, evaluate, and close high-value SSP integration partnerships to establish Pixalate as a content intelligence layer across programmatic CTV supply paths.
• Develop and grow enterprise partnerships with DSPs and agency trading desks, structuring agreements with access terms, technical integration commitments, and commercial pathways.
• Develop the CTV Content Intelligence commercial model, including pricing, packaging, segment licensing economics, API access, and SSP revenue share structures.
• Define buyer-segment value propositions with product and marketing for SSPs, DSPs, agency trading desks, independent agencies, brands, and publishers.
• Work with product and engineering to translate partner and market feedback into product requirements and assess integration feasibility within the roadmap.
• Build a GTM playbook for the broader sales organization, including the ideal customer profile, buyer personas, objection handling, competitive positioning, and deal structure.
• Represent Pixalate at industry forums and key CTV events to establish CTV Content Intelligence as a market-standard product.
• Report to the CEO on partnership pipeline, integration progress, commercial model evolution, and GTM performance.

Benefits

• 100% coverage of employee medical, dental, and vision premiums, plus 50% coverage for dependents.
• Flexible parental and maternity leave.
• Unlimited PTO.
• 401(k) plan.
• Referral bonus program for new hires.
• Monthly internet expense stipends.
• Remote-first culture based in the DC or NY metro areas, with a casual and flexible atmosphere.
• Annual team gatherings.
• Opportunities for domestic and international travel.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed