VP, Business Development, Conventional Food

PLTFRM

34d

About The Position

PLTFRM is seeking a VP of Business Development, Conventional Food, to drive new business growth across its brand portfolio. This is a senior, individual-contributor, quota-carrying role focused on building relationships, creating opportunities, and closing complex deals with emerging and established consumer brands.

The role owns the full sales cycle, from prospecting and discovery through solution development, proposals, negotiation, and close. The VP partners with consumer brands to understand their growth goals and connect them with PLTFRM’s capabilities across sales, retail, e-commerce, media, analytics, and related areas. The role is central to expanding PLTFRM’s brand-side business and establishing long-term partnerships.

The position works closely with Growth, Marketing, Sales Operations, and business leaders, while representing PLTFRM at industry events and maintaining awareness of consumer, retailer, and category trends. The work environment is described as hybrid or remote, and travel is required as needed for client meetings, trade shows, conferences, and company events.

Requirements

• At least 7 years of business development, sales, or related commercial experience, with a demonstrated record of carrying and exceeding a closing quota.
• Proven success sourcing, developing, and closing complex B2B opportunities as an individual contributor.
• Strong knowledge of the consumer-brand ecosystem and understanding of how brands grow across retail and digital channels.
• Consultative sales approach and ability to understand a brand’s business and connect its needs to broader growth solutions.
• Executive presence and ability to build credibility with founders, CEOs, and senior Sales, Marketing, and Growth leaders.
• Strong negotiation skills and experience navigating complex, multi-stakeholder sales cycles through signed agreement.
• Entrepreneurial, self-directed approach and comfort creating opportunities proactively.
• Strong pipeline management and forecasting discipline, with experience using HubSpot or a similar CRM.
• Excellent written and verbal communication skills, including executive presentations and proposal development.
• Willingness to travel for client meetings, trade shows, conferences, and company events as needed.

Nice To Haves

• Experience selling services, brokerage, agency, consulting, or other strategic solutions to consumer brands is strongly preferred.
• Existing relationships and experience within relevant consumer categories are highly valued.

Responsibilities

• Drive new business growth by identifying, developing, and closing opportunities with consumer brands.
• Own the full sales cycle for inbound and self-sourced opportunities, including prospecting, discovery, solution development, proposals, negotiation, and close.
• Build and maintain a pipeline of emerging, growth-stage, and established brands aligned with PLTFRM’s growth priorities.
• Develop relationships with founders, CEOs, and senior leaders across Sales, Marketing, Growth, and other key functions.
• Lead consultative sales conversations to understand brands’ businesses, challenges, and growth objectives and identify how PLTFRM can add value.
• Develop and deliver presentations, proposals, and solutions that bring together appropriate PLTFRM capabilities for each opportunity.
• Navigate complex, multi-stakeholder sales cycles and negotiate commercial agreements that support sustainable partnerships.
• Use category expertise, industry relationships, and market knowledge to identify opportunities and strengthen PLTFRM’s position with prospective clients.
• Partner with Growth, Marketing, Sales Operations, and business leaders to develop opportunities and ensure a seamless transition from prospect to client.
• Maintain accurate pipeline and forecast data in HubSpot, including deal stage, timing, probability, and next steps.
• Represent PLTFRM at industry trade shows, conferences, client meetings, and networking events to build relationships and generate business.
• Monitor consumer, retailer, and category trends to strengthen prospecting, positioning, and sales conversations.

Benefits

• Competitive salary and bonus eligibility.
• Comprehensive benefits package.
• 401(k) with company match.
• Unlimited PTO.
• Hybrid or remote work environment.
• High-ownership, high-performance, high-collaboration culture.
• Opportunity to work with leading consumer brands and shape the future of commerce.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed