VP Business Development - Crypto Markets
About The Position
Franklin Templeton is seeking a VP of Business Development for its Crypto Markets team. This role is part of the Digital Assets team within Franklin's Innovation Research, Strategies & Technologies (FIRST) business group. The Digital Assets team has been active in the digital assets ecosystem since 2018. Franklin Templeton is a global asset manager with operations in over 30 countries, serving clients in over 150 countries with over 10,000 employees. The company is committed to digital asset leadership, diversity, and professional growth, making it an employer of choice for talent seeking to make an impact in the evolving digital assets space. The VP of Business Development – Crypto will drive sales growth by leveraging their extensive network and proven success selling to hedge funds, market makers, institutional allocators, and quantitative funds within both digital asset and traditional finance communities. This role requires deep expertise in digital assets and derivatives, with a strong focus on expanding client adoption and building high-value relationships. It is central to advancing FT’s leadership in digital asset innovation, with a strong focus on market expansion.
Requirements
- A minimum of 7 years of experience in financial services, with a strong background in digital assets, hedge funds, trading operations, and collateral management.
- Bachelor’s degree or equivalent experience.
- Relevant regulatory licensing in market (e.g. FINRA series 7).
- Demonstrated success in selling ETFs.
- Experience in product development and launching new investment product.
- Established network and credibility across both digital asset and traditional finance trading communities.
- Exceptional presentation and public speaking skills, with experience on conference panels and at industry events.
- Skilled in relationship building and stakeholder engagement at the senior level.
- Proficient with sales enablement tools, including CRM.
- Energetic, proactive, and solutions-focused with a “Yes” mindset.
Responsibilities
- Develop and execute a targeted sales strategy focused on launching new ETFs and increasing the size of the current five ETFs offered by Franklin Templeton.
- Support the development and execution on opportunities for Franklin Crypto platform.
- Own the full sales cycle — from identifying and qualifying prospects to pitching, negotiating, and closing deals.
- Act as the advocate & primary point of contact for prospects and clients throughout the lifecycle.
- Identify, prospect, and convert high-value prospects to clients.
- Proactively grow our listing with existing clients via greater adoption of our models and products on the platform.
- Help expand reach & presence of our digital asset product line-up across various market segments.
- Deliver impactful client presentations and product demonstrations tailored to our target clients (hedge funds, trading platforms, crypto natives, institutions, etc).
- Build and maintain a strong pipeline of qualified opportunities in CRM (Microsoft Dynamics).
- Set, meet and exceed quarterly and annual revenue targets.
- Conduct regular client meetings, product demos, and tailored presentations to drive adoption.
- Point of contact for negotiating commercial terms, contracts, and onboarding processes with new clients.
- Maintain a strong awareness of client needs, competitive landscape, and industry developments related to digital assets to proactively seek out opportunities.
- Represent the firm at leading industry events, conferences, and networking forums to increase visibility and drive lead generation.
- Host and participate in industry roundtables, panel discussions, and client events to seed & expand the sales funnel and increase conversion rate.
- Secure and deliver high-profile speaking engagements to position the company as a thought leader in digital asset liquidity and collateral management.
- Collaborate with marketing to develop tailored sales content, promotional campaigns, and educational materials that support the sales cycle.
- Partner closely with Client Servicing & Support teams to ensure prospects & clients receive a high-quality experience throughout the onboarding & servicing process.
Benefits
- Competitive and valuable range of total rewards—monetary and non-monetary
- Base compensation
- Annual discretionary bonus
- 401(k) plan with a generous match
- Recognition rewards
- Comprehensive benefits package
- Range of competitive healthcare options
- Insurance
- Disability benefits
- Employee stock investment program
- Learning resources
- Career development programs
- Reimbursement for certain education expenses
- Paid time off (vacation / holidays / sick / leave / parental & caregiving leave / bereavement / volunteering / floating holidays)
- Motivational wellbeing program
- Three weeks of PTO in your first year
- Competitive medical, dental, and vision insurance
- 401(k) plan with an 85% company match on pre-tax and/or Roth contributions, up to IRS limits
- Employee Stock Investment Plan (ESIP) with discounted share purchase opportunities
- Learning Education Assistance Program (LEAP)
- Opportunity to purchase company funds with no sales charge
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What This Job Offers
Job Type
Full-time
Career Level
Senior
