About The Position

The Visual Keyholder contributes to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. The role executes visual, commercial, and styling curation according to store guidelines, using trend and competitor awareness to inform, coach, and develop colleagues. The position combines visual merchandising with customer service and store operations, including keyholder duties and leadership on duty when managers are absent. The role includes planning and carrying out store presentations, campaigns, windows, styling, layouts, signage, and product displays in line with the commercial calendar, allocation, activation plans, fashion trends, and brand guidelines. The Visual Keyholder monitors sales performance and presentation opportunities, supports store goals, maintains stock and garment care, and helps keep the sales floor and back of house clean, organized, and safe. The Visual Keyholder also shares trend and product knowledge, trains and develops colleagues, supports onboarding and visual and commercial upskilling, and helps maintain consistent store standards. Operational responsibilities may include opening and closing the store, handling the cash register, following security procedures, directing team members, managing customer escalations and staff breaks, and prioritizing immediate store needs. The position offers an expected base salary of $17.33–$19.92 per hour. H&M describes its workplace as inclusive and values-driven, with opportunities for development and access to colleague resource groups. Benefits include health, wellness, and family support programs, a company-match 401(k), paid leave and time off, a community day, and employee discounts across H&M Group brands. Local benefits listed include medical, pharmacy, vision, and dental coverage; an employee assistance program; vacation, wellness, holiday, and parental pay; commuter benefits; health and dependent care FSA; and additional voluntary benefits.

Requirements

  • Fashion interests and leadership skills, with visual and commercial experience applicable in a dynamic environment.
  • Experience being solution-focused to improve product presentation and commercial execution in store.
  • Good knowledge of visual, commercial, and operational best practices, routines, and tools.
  • Ability to manage, follow up, and act on the selling equation and weekly sales reports.
  • Ability to motivate and guide a team, uphold store standards, and support colleagues.
  • Strong organizational skills and ability to prioritize tasks and manage time in a fast-paced retail environment.
  • Comfort with keyholder responsibilities, including opening and closing the store, handling cash, and following safety and security protocols.
  • Ability to provide exceptional customer service and resolve customer concerns with a solutions-oriented approach.
  • Collaborative teamwork and effective communication that foster a positive, inclusive work environment.
  • Flexibility and adaptability to balance operational responsibilities and visual merchandising while meeting deadlines.
  • Availability to work a flexible schedule, including early mornings, evenings, weekends, and holidays.
  • Curiosity, creativity, proactivity, solution focus, effective communication, and flexibility to achieve results across functions.

Responsibilities

  • Execute visual, commercial, and styling curation according to visual and commercial guidelines, the commercial calendar, store activation plan, allocation, and fashion trends.
  • Plan and organize workload in collaboration with Store Management and the Area Visual Manager, adapting to business needs.
  • Launch and maintain global campaigns and sale activities on time and according to H&M Brand Standards.
  • Maintain garment care and stock levels, and provide input on allocation to Store Management and Area teams.
  • Follow up on sales KPIs and weekly reports; identify and prioritize visual and commercial opportunities with Store Management.
  • Create and follow up on actions to improve customer satisfaction and achieve sales targets, store goals, and budget objectives.
  • Follow OMNI service procedures, operational routines, legal requirements, and store communication practices.
  • Keep up to date with fashion trends, products, brands, competitors, and relevant influencers; use this knowledge to anticipate customer needs and improve in-store presentation.
  • Share seasonal, fashion, visual, commercial, and in-store communication information with colleagues, including price perception.
  • Coach and develop the Store team’s visual and commercial skills and support daily routines and best practices.
  • Develop colleagues, provide onboarding training, and organize and deliver visual and commercial upskilling.
  • Complete Visual Competencies and Commercial 4 All trainings based on Regional and Sales Market learning and development goals.
  • Support Sales Market and Area teams with store expansion project needs.
  • Carry out sample-picking routines, including stockroom garment quantities, accessories, and shoes, to create clear trends and stories.
  • Execute windows and styling, maintain commercial layouts and fixtures, and secure effective trend-story placement and customer flow.
  • Maintain price signs in windows and throughout the store in line with global strategy and Sales Market requirements.
  • Work with Facilities Management to ensure lighting functions correctly and highlights products and display forms.
  • Care for display forms and interior materials, including fixtures and fittings, with sustainability in mind.
  • Work with the Area Visual Manager to maintain store navigation according to current guidelines and store layout.
  • Ensure sufficient sale and other activity POS materials according to local routines.
  • Keep the sales floor and back of house clean, organized, and safe according to local security guidelines.
  • Open and close the store, manage the cash register, and follow store security protocols as assigned.
  • Act as leader on duty when managers are absent, taking responsibility for the sales floor, resolving customer issues, and directing team members.
  • Delegate and oversee team tasks during shifts as needed; make operational decisions involving customer escalations, staff breaks, and store policies.
  • Balance visual merchandising with operational duties and customer service, prioritizing work according to immediate store needs.

Benefits

  • Employee discount at H&M, & Other Stories, COS, and other H&M Group brands, including a 25% staff discount.
  • Medical, pharmacy, vision, and dental coverage.
  • Employee assistance program.
  • Vacation, wellness, holiday, and parental pay.
  • 401(k) with company match.
  • Commuter benefits.
  • Health and dependent care flexible spending accounts.
  • Paid leave programs and paid time off, including a community day.
  • Wellness and family support programs.
  • H&M Incentive Program (HIP).
  • Additional voluntary benefits.
  • Colleague Resource Groups and access to global development opportunities.
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