About The Position

The Visual Keyholder contributes to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. The role executes visual, commercial, and styling curation according to store guidelines, while using trend and competitor awareness to inform, coach, upskill, and develop colleagues. The position combines visual merchandising and commercial execution with customer service and store operations. The Visual Keyholder plans work around the store activation plan and business needs, maintains campaigns and sale activities, follows sales performance, and collaborates with Store Management and Area teams to improve customer satisfaction and achieve sales goals. The role also carries keyholder duties, including opening and closing, cash-register tasks, store security, and acting as leader on duty when managers are absent. The Visual Keyholder keeps current with fashion trends and uses that knowledge to create product presentations and trend stories. They train and support colleagues, maintain visual and commercial standards, and help ensure the store is clean, organized, and safe. Availability for a flexible schedule, including early mornings, evenings, weekends, and holidays, is required. The posted expected base salary range is $17.33–$19.92 per hour. This is a non-exempt, hourly position.

Requirements

  • Fashion interest and leadership skills, with the ability to apply visual and commercial experience in a dynamic environment.
  • Experience using a solution-focused approach to improve product presentation and commercial execution in a store.
  • Good knowledge of visual, commercial, and operational best practices, routines, and tools.
  • Ability to manage, follow up on, and act on the selling equation and weekly sales reports.
  • Ability to motivate and guide a team, uphold store standards, and support colleagues.
  • Strong organizational skills and ability to prioritize and manage time in a fast-paced retail environment.
  • Comfort with keyholder responsibilities, including opening and closing the store, handling cash, and following safety and security protocols.
  • Ability to provide exceptional customer service and resolve customer concerns with a solutions-oriented approach.
  • Collaborative approach, effective communication, and ability to foster a positive, inclusive work environment.
  • Flexibility and adaptability to balance operations and visual merchandising while meeting deadlines.
  • Availability to work a flexible schedule, including early mornings, evenings, weekends, and holidays.
  • Curiosity, creativity, proactive problem-solving, effective communication, and ability to achieve results cross-functionally.

Responsibilities

  • Contribute to the store’s OMNI customer experience through visual and commercial curation according to guidelines.
  • Represent the H&M brand positively during customer interactions.
  • Organize and plan workload according to the store activation plan, adapting to business needs with Store Management and the Area Visual Manager.
  • Launch and maintain global campaigns and sale activities on time and according to H&M Brand Standards.
  • Ensure garment care and stock levels, and provide allocation input to Store Management and Area teams.
  • Follow up on sales KPIs, identify visual and commercial opportunities, and collaborate with Store Management on actions to meet sales targets, store goals, and budget.
  • Follow OMNI service procedures, operational routines, legal requirements, and store communications.
  • Stay current with fashion trends, products, brands, competitors, and relevant influencers; use this awareness to anticipate customer needs and improve the in-store experience.
  • Share seasonal, trend, visual, commercial, and in-store communication information with store teams.
  • Coach and develop colleagues’ visual and commercial skills, support daily routines and best practices, onboard new colleagues, and carry out upskilling.
  • Complete Visual Competencies and Commercial 4 All training, and support Sales Market and Area teams with store expansion projects as needed.
  • Execute visual and commercial styling according to the commercial calendar, allocation, store activation plan, fashion trends, mood boards, and guidelines.
  • Carry out sample-picking routines, including selection of garments, accessories, and shoes, to create clear trends and stories.
  • Execute window styling and maintain commercial layouts, fixtures, and trend-story placement to support customer flow.
  • Maintain price signs, lighting coordination, display forms, interior materials, store navigation, and point-of-sale materials according to applicable guidelines and routines.
  • Keep the sales floor and back of house clean, organized, and safe according to local security guidelines.
  • Open and close the store, manage cash-register duties, and follow store security protocols.
  • Act as leader on duty when managers are absent, oversee the sales floor, resolve customer issues, and direct team members.
  • Delegate and oversee team tasks as needed during a shift, make operational decisions, and communicate between the team and management.
  • Balance visual merchandising, operational duties, and customer service; prioritize tasks according to immediate store needs.
  • Work a flexible schedule that may include early mornings, evenings, weekends, and holidays.

Benefits

  • Health insurance
  • Wellness and family support programs
  • Company-match 401(k)
  • Paid leave programs
  • Paid time off, including a community day
  • Employee discount on H&M, & Other Stories, and COS, with a staff discount card covering listed H&M Group brands
  • H&M Incentive Program (HIP)
  • Medical, pharmacy, vision, and dental coverage
  • Employee Assistance Program
  • Vacation, wellness, holiday, and parental pay
  • Commuter benefits
  • Health and dependent care flexible spending accounts
  • Additional voluntary benefits
  • Global development opportunities
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