Village Director of Leasing
About The Position
The Village Director of Leasing leads marketing and leasing activities for the Village. The role creates and implements marketing plans, promotes the property to prospective residents and university departments, and monitors market trends, leasing activity, and occupancy. It also maintains customer-facing property information across social media and the website and submits required CLV reports. The position conducts sales presentations and personalized tours, manages prospect follow-up, and trains professional and student staff in marketing and leasing initiatives. It also oversees traffic tracking, marketing materials and displays, and the interpretation of model display units in accordance with CLV brand guidelines.
Requirements
- Three years of management experience required.
- Bachelor of Arts or Bachelor of Science degree with a focus in communication, advertising, marketing, or another applicable concentration.
- Proficiency in Microsoft Office programs.
- Proficiency in StarRez.
- Ability to learn and maximize software.
- Ability to effectively train team members.
- Strong understanding of social media marketing campaigns.
Nice To Haves
- Three years of full-time professional experience in multifamily housing or privatized student housing marketing and leasing preferred.
- Two full years of supervisory experience preferred.
Responsibilities
- Understand ground lease compliance guidelines and obligations for the university and CLV relating to marketing and occupancy.
- Understand the competition and market to increase sales.
- Create, write, and implement Village marketing plans.
- Implement marketing techniques and plans to achieve a 100% closing ratio and 100% leasing.
- Coordinate maintenance of the StarRez database of prospective residents.
- Coordinate marketing mailings to prospective residents.
- Analyze and interpret traffic demographics and respond to market trends.
- Participate in and conduct market competition surveys.
- Develop relationships with campus departments and other business partners, including co-vending opportunities.
- Present programs and set up displays at university functions.
- Maintain and update social media information.
- Maintain and update the website through its content management system with property information, including specials and rates.
- Compile and submit required CLV reports within requested time frames.
- Maintain traffic logs for tours, telephone calls, and information requests.
- Conduct effective sales presentations and personalized leasing tours for individuals and groups.
- Respond to leasing information requests from campus departments.
- Conduct or supervise follow-up techniques for every prospect.
- Develop and maintain customer relationships to improve occupancy.
- Monitor and respond to weekly occupancy and leasing reports and statistics.
- Train professional and student staff in marketing and leasing initiatives.
- Execute designs and interpret the model display unit according to CLV brand guidelines.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
