Video and Digital Marketing Coordinator

Kent State • Kent, OH

2d • $42,357 - $47,888 • Onsite

About The Position

The Video and Digital Marketing Coordinator develops video and digital content in support of marketing initiatives for a department, unit/college, or division. The position contributes to marketing strategy by creating content using emerging technologies, platforms, and techniques, and produces video, photography, and motion graphics for storyboarding, websites, social media, and electronic communications consistent with the university's image and brand. The coordinator also supports digital communications, marketing campaigns, and web development, researches ways to improve the unit's digital marketing presence, and maintains video equipment and media archives. The role reports to a designated administrator and may supervise student employees.

Requirements

• Bachelor's degree.
• One year of video production experience.
• Knowledge of digital marketing and related fields, tools, techniques, and technology.
• Knowledge of media production applications and storytelling, design, and editorial processes, including Adobe Premiere and/or Final Cut Pro X, After Effects, Media Encoder and/or Compressor, Photoshop and/or Illustrator, Audition, and Microsoft Office.
• Skills in video editing, producing, and directing; multimedia script writing; cinematography; professional camera operation; digital sound recording; interview set lighting; motion graphic design; video compression; interviewing subjects on camera; written, verbal, and interpersonal communication; and adhering to deadlines.
• Ability to work effectively in a collaborative environment and establish and maintain cooperative working relationships with a variety of clients within the department and university.
• Ability to manage time and resources and balance multiple priorities effectively.
• Ability to be self-directed and self-motivated.
• Ability to integrate storytelling, design, and editorial processes with high production value.
• Ability to occasionally work evenings and weekends.
• Must pass a security check.

Responsibilities

• Develop video and digital content that supports marketing initiatives and contributes to the unit's overall marketing strategy.
• Produce and edit videos, photography, and motion graphics for storyboarding, websites, social media, and electronic communications in keeping with the university's image and brand.
• Recommend and oversee alternative digital methods for delivering programming, volunteer training, and communications, including webcasts, live streaming, web/video conferencing, and other distance-based technology.
• Assist in developing digital communications strategies.
• Create, develop, or secure video production assets, including music, voiceover, and visual graphics.
• Research digital marketing techniques, production equipment, software, and services to continuously optimize and improve the unit's digital marketing presence.
• Manage the videography data storage system and ensure proper archiving, organization, and redundancy of video footage, projects, and related media.
• Design graphical elements and prepare images for the college website, print, and social media.
• Assist with oversight of college social media sites, work with content providers to create an ongoing post calendar, and publish content.
• Support the marketing department's web development needs for marketing and recruitment campaigns, including landing pages and QR code generation.
• Maintain and service video equipment.
• May assist with evaluating analytics.
• May supervise student employees.
• Perform related duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level