Video and Digital Marketing Coordinator

Kent State • Kent, OH

1d • Onsite

About The Position

Develops video and digital content in support of marketing initiatives for a department, unit/college, or division. The position produces and edits video, photography, motion graphics, and other digital assets for websites, social media, and electronic communications, maintaining a high-quality standard consistent with the university’s image and brand. It also supports digital communications and marketing campaigns, including web development needs such as landing pages and QR codes; recommends digital delivery methods for programming, training, and communications; and assists with social media content and analytics. The coordinator manages the organization, archiving, and redundancy of video materials and maintains video equipment. The position reports to a designated administrator and may supervise student employees. The role is based at Kent Campus in Kent, Ohio. The schedule is Monday through Friday, 8 a.m. to 5 p.m., or as otherwise discussed with the supervisor. Occasional evening and weekend work may be required. The position requires passing a security check.

Requirements

• Bachelor’s degree.
• One year of video production experience.
• Knowledge of digital marketing and related fields, tools, techniques, and technology.
• Knowledge of media production applications, including Adobe Premiere and/or Final Cut Pro X, After Effects, Media Encoder and/or Compressor, Photoshop and/or Illustrator, Audition, and Microsoft Office.
• Knowledge of storytelling, design, and editorial processes.
• Skills in video editing, producing, and directing; multimedia script writing; cinematography; professional camera operation; digital sound recording; interview set lighting; motion graphic design; video compression; and interviewing subjects on camera.
• Written, verbal, and interpersonal communication skills.
• Ability to adhere to deadlines, work collaboratively, establish and maintain cooperative working relationships, manage time and resources, balance multiple priorities, and work independently and self-motivate.
• Ability to integrate storytelling, design, and editorial processes with high production value.
• Ability to occasionally work evenings and weekends.
• Must pass a security check.

Responsibilities

• Contribute to the unit’s marketing strategy by developing video and digital content using emerging technologies, platforms, and techniques.
• Produce and edit video, photography, and motion graphics for storyboards, websites, social media, and electronic communications in keeping with the university’s image and brand.
• Recommend and oversee digital methods for delivering programming, volunteer training, and communications, including webcasts, live streaming, web/video conferencing, and other distance-based technology.
• Assist in developing digital communications strategies.
• Create, develop, or secure video-production assets, including music, voiceover, and visual graphics.
• Research digital marketing techniques, production equipment, software, and services to optimize and improve the unit’s digital marketing presence.
• Manage the videography data storage system, including archiving, organization, and redundancy of footage, projects, and related media.
• Design graphical elements and prepare images for college websites, print, and social media.
• Assist in overseeing college social media accounts, coordinate with content providers on a post calendar, and publish content.
• Support the marketing department’s web-development needs for marketing and recruitment campaigns, including landing pages and QR code generation.
• Maintain and service video equipment.
• May assist with evaluating analytics.
• May supervise student employees.
• Perform related duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level