Vice President, US Marketing (Dr. Dennis Gross/ Drunk Elephant)

Shiseido•New York, NY

48d•Hybrid

About The Position

The Vice President, U.S. Marketing is responsible for leading the strategic development and execution of all U.S. marketing initiatives for Drunk Elephant and Dr. Dennis Gross. This role oversees brand strategy, consumer engagement, integrated marketing, media, influencer partnerships, retail marketing, launch planning, and cross-functional business leadership to drive brand growth, market share, and profitability. As a key member of the U.S. Marketing Leadership Team, the VP serves as the primary marketing lead for both brands, partnering closely with Global Brandholders, Sales, E-Commerce, Education, Creative, Consumer Insights, Finance, Supply Chain, and retailer partners to deliver best-in-class consumer experiences and business results.

Requirements

Bachelor’s degree, master’s degree preferred
Minimum 10+ years’ experience in US Marketing, ideally in the beauty industry
Strong understanding of prestige skincare and beauty consumers
Deep knowledge of the US beauty retailer landscape, digital, and in-store environments
Proven track record of successfully launching new products and executing innovative, digitally integrated marketing programs
Demonstrated ability to work cross-functionally, collaborate with, consult with and influence all levels of the organization
Passionate, energetic, team-oriented leader with strong leadership, analytical, interpersonal, and creative skills
Flexible, solution-oriented with the ability to move quickly in a fast-paced environment; commands authority
Strong experience working with major retail partners and omnichannel business models
Strong financial acumen and understanding of P&L required
Superior oral, written communication and presentation skills required; highly organized
Software expertise – MS Word, Excel, PowerPoint
Able to travel

Responsibilities

Lead annual and long-range strategic marketing plans for Drunk Elephant and Dr. Dennis Gross in the U.S. market.
Develop growth strategies that accelerate brand awareness, consumer acquisition, retention, and sales performance.
Translate global brand vision into locally relevant strategies and activation plans.
Serve as the senior marketing representative in business reviews, portfolio discussions, and executive leadership meetings.
Identify opportunities to strengthen brand positioning and competitive advantage.
Oversee all aspects of integrated marketing, including media, influencer, social, CRM, experiential, advocacy, PR integration, and retail activation.
Drive consumer-first marketing initiatives grounded in insights, analytics, and market trends.
Ensure consistent and compelling storytelling across all consumer touchpoints.
Lead launch campaigns from planning through post-launch evaluation.
Partner with Global Brandholders to align U.S. priorities with global strategies.
Collaborate with Consumer Insights, E-Commerce, Education, Creative, Finance, and Operations teams.
Lead cross-functional launch governance and milestone management.
Partner with Sales, Retail Marketing, and key retail partners including Sephora, Ulta, Amazon, and Nordstrom.
Develop retailer-specific marketing strategies that drive traffic, conversion, and brand equity.
Ensure strong alignment between marketing investment and commercial priorities.
Own marketing budget planning, forecasting, and investment optimization.
Establish KPIs and performance measurement frameworks.
Analyze business results and consumer metrics to drive continuous improvement and resource allocation decisions.
Present performance updates and recommendations to senior leadership.
Lead, coach, and develop a high-performing marketing organization.
Foster a culture of collaboration, innovation, accountability, and inclusion.
Build organizational capability and succession plans for critical marketing roles.
Recruit and retain top talent across brand marketing functions.