Vice President, Retail & Omnichannel Growth

Urrly•Los Angeles, CA

5d•$175,000 - $225,000•Onsite

About The Position

This role is for a senior retail growth leader for a confidential consumer brand group with established brands across personal care, wellness, consumer health, and adjacent consumer products. The ideal candidate will have scaled an emerging consumer brand through major U.S. retail channels like Walmart, Target, Walgreens, Best Buy, Costco, CVS, and retailer.com, turning them into profitable growth engines. This is a high-ownership role for someone who is analytical, commercial, responsive, and comfortable operating directly with founders in an entrepreneurial environment. The mandate is to stabilize, grow, and improve performance across existing national retail accounts, build stronger merchant relationships, identify underperformance, drive new SKU placement, door expansion, assortment optimization, promotional effectiveness, retailer.com growth, and new business development. The role requires creating scorecards, forecasts, and an operating rhythm to make retail a predictable growth channel.

Requirements

10+ years of retail, commercial, account, or omnichannel growth experience, ideally in consumer packaged goods, beauty, personal care, wellness, consumer health, consumer electronics, or digitally native consumer brands.
Significant direct experience with Walmart and/or Target.
Additional exposure to retailers such as Walgreens, Best Buy, Costco, CVS, department stores, specialty retail, or emerging channels.
Proven ownership of national retail accounts and new-business development.
Experience managing retailer P&Ls and interpreting POS, sell-through, productivity, inventory, forecasting, and promotional performance metrics.
A track record of launching products into national retail, expanding distribution, improving underperforming accounts, or turning retail relationships into material growth.
Strong understanding of retail media, retailer ecommerce, promotions, forecasting, and inventory planning.
Experience managing brokers, sales agencies, or external rep networks.
Comfort operating in an entrepreneurial environment where resources are limited, ownership matters, and speed of execution is critical.
Ability to combine traditional retail discipline with a modern view of ecommerce, retail media, creator-driven demand, social commerce, and digitally native brands.
Ability to walk into stores, evaluate the shelf, understand the competitive set, and connect in-store observations to data.
Proactive in creating opportunities rather than waiting for others.
Ability to challenge assumptions, communicate quickly, and bring problems forward with a plan.
Measures success by results: growth, profitability, productivity, placements, door expansion, better forecasts, stronger relationships, and cleaner execution.

Nice To Haves

Exceptional candidates based elsewhere will be considered if they have the experience required and are willing to travel significantly for retailer meetings, internal collaboration, store visits, and key business needs.

Responsibilities

Own commercial performance for brick-and-mortar and retailer ecommerce accounts outside Amazon, including revenue, gross margin, contribution margin, units per store per week, sell-through, inventory productivity, promotional effectiveness, forecast accuracy, distribution, door expansion, and new item placement.
Translate POS, productivity, in-stock, inventory, and retailer.com data into actionable insights.
Build weekly and monthly retailer scorecards covering POS, UPSPW, sell-through, weeks of supply, in-stock performance, digital penetration, retailer.com conversion, promotional lift, regional and store performance, and competitive benchmarks.
Create recovery plans for underperforming items and lead the cross-functional response.
Develop and execute account strategies for major retail partners (e.g., Walmart, Target, Walgreens, Best Buy, Costco, CVS, department stores, specialty retailers, emerging channels).
Drive new SKU placement, door expansion, assortment optimization, promotional calendars, retailer exclusives, merchandising opportunities, ecommerce growth, and new product launches.
Build senior-level merchant relationships alongside founders and external sales representatives.
Treat retailer.com and physical stores as one connected business.
Own the pipeline for new national and strategic retail accounts, proactively pursuing whitespace opportunities across various retail channels.
Build retailer-specific pitches and assortment recommendations.
Maintain a measurable pipeline with opportunity size, stage, next action, probability, expected launch timing, and revenue potential.
Partner with product, finance, marketing, operations, supply chain, creative, agencies, and brokers to determine optimal product, feature set, price architecture, margin, packaging, and promotional strategy for each retailer.
Translate commercial objectives into clear launch, replenishment, promotional, and inventory plans.
Partner with retail marketing and the broader marketing organization on retailer-specific launch and demand plans.
Own the commercial objective while marketing owns the demand-generation plan.
Own and evaluate the network of external sales representatives and brokers supporting major retail accounts.
Create rep scorecards based on incremental sales, new placements, door growth, merchant access, opportunity creation, forecast quality, responsiveness, and strategic contribution.
Own the commercial assumptions behind initial orders, replenishment, promotions, launches, seasonal demand, rollbacks, markdowns, and inventory exposure.
Serve as the single accountable owner for retail execution across ecommerce, retail marketing, finance, operations, product, creative, supply chain, agencies, and brokers.