Vice President, Product Marketing
About The Position
Join Aeris as VP of Product Marketing and step into a role with significant whitespace to build the product marketing organization and processes you've always envisioned within a growing and entrenched business. This is a unique opportunity to be the hero who transforms a function that has lacked effective leadership, turning around a backlog of critical work while establishing the structure and processes that will scale with our business. You'll have the chance to translate cutting-edge IoT connectivity features into compelling market positioning that clearly differentiates us from competitors, while building the competitive intelligence foundation that drives our go-to-market strategy. This role offers the autonomy to define success in a business where your impact on revenue and customer engagement will be immediately visible.
Requirements
- Deep background in cellular networking, telecom infrastructure, or IoT connectivity products
- Proven track record translating highly technical capabilities into customer-resonant messaging with measurable market impact
- Experience building product marketing structure and processes in organizations lacking formal frameworks
- Demonstrated expertise in positioning, competitive intelligence, and go-to-market strategy execution
- Strong background in customer segmentation, persona development, and vertical market targeting
- Experience leading pricing and packaging strategy supported by market research and competitive analysis
- Track record of successful cross-functional collaboration with product management, sales, and marketing teams
Responsibilities
- Translate complex cellular networking and IoT connectivity features into positioning statements that resonate with target markets
- Own competitive intelligence function, developing deep understanding of how Aeris differentiates from Cisco/Jasper, Ericsson, Microsoft, and other key competitors
- Create compelling value propositions, battle cards, datasheets, and whitepapers that enable sales success
- Coordinate product launches across cross-functional teams, ensuring seamless execution from product development to market delivery
- Drive campaign management, sales enablement, and market readiness initiatives
- Establish and own quarterly PI process gates, defining readiness criteria including documentation, campaigns, enablement, and sales training
- Develop comprehensive customer persona and segmentation strategies for vertical and subvertical targeting
- Lead win/loss analysis and market trend identification to inform product and positioning strategies
- Engage with industry analysts to enhance market presence and thought leadership
- Define and implement mature product development lifecycle processes, adding structure to support rapid business growth
- Lead pricing and packaging strategy development backed by market research and competitive analysis
- Build scalable frameworks for consistent and repeatable product launch processes
Benefits
- paid time off
- medical / dental / vision insurance
- 401(k)
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
